E-Commerce Specialist

Hace 2 días

madrid, comunidad de madrid, España Europcar Mobility Group Jornada completa

We are looking for a proactive and analytical E-Commerce Specialist to join our Iberian E-Commerce team, supporting the growth and performance of our digital channels across Spain and Portugal.

Key Responsibilities:

1. E-Commerce Performance & Conversion Optimization

  • Monitor and analyze key eCommerce KPIs, including traffic, conversion rate, bookings and revenue.
  • Identify opportunities to improve online sales performance and customer experience.
  • Prepare regular performance reports, providing actionable insights and recommendations.
  • Support the implementation and monitoring of conversion optimization initiatives.
  • Coordinate and validate local website and app content, to ensure alignment with commercial priorities.
  • Support the execution of local and cross-border campaigns, promotional activities and digital merchandising initiatives.
  • Coordinate content updates, landing pages and local personalization initiatives; and identify opportunities to improve content relevance

3. SEO & Local Digital Visibility

  • Support the implementation of SEO initiatives to improve organic visibility and traffic.
  • Coordinate the optimization of local business profiles through Google Business Profile.
  • Monitor local search visibility, content accuracy and online reputation

4. CRM & Digital Marketing Coordination

  • Analyze local CRM campaign performance and provide recommendations to improve customer engagement and sales.
  • Collaborate with CRM and Digital Marketing teams to align campaigns with local commercial priorities.
  • Support local customer personalization initiatives and campaign targeting.

5. Website Functionality & Customer Experience

  • Regularly monitor website and app functionality, identifying issues affecting the booking journey and customer experience.
  • Coordinate incident reporting, follow-up and resolution with Group E-Commerce and IT teams.
  • Participate in user acceptance testing (UAT) and validation of new functionalities.

6. Cross-functional Collaboration

  • Work closely with local Sales, Marketing, Revenue Management and Product teams to ensure alignment with business objectives.
  • Coordinate with Group and other countries e-Commerce teams on digital initiatives, platform developments and campaign execution.
  • Support the implementation of new digital tools, features and commercial initiatives across Iberia.

What We're Looking For:

  • Experience : 2 - 3 years in eCommerce, digital marketing or digital business support roles
  • Analytics & Data : Strong analytical mindset with practical experience in Google Analytics 4, Excel and digital reporting tools. You don't just pull data-you translate it into actionable business recommendations
  • Marketing Tech & CMS : Hands-on experience with Salesforce Marketing Cloud and familiarity with CMS platforms
  • Growth & Optimization: Knowledge of SEO tools, Google Business Profile, digital campaign analysis, and a solid understanding of CRO, UX, and A/B testing.
  • Soft Skills: Proactive, solution-oriented, and capable of working autonomously while effectively collaborating with cross-functional stakeholders.
  • Languages: Fluent in English (Portuguese is a plus)

What we offer

  • Permanent, full-time contrat
  • Salary band: 26 - 28K + 5% variable
  • Benefits: Ticket restaurant, life insurance, health insurance
  • Professional growth and development oportunities
  • Opportunity to work in an international environment with an industry-leading company