E-Commerce Specialist
Hace 11 horas
madrid, España
Europcar Mobility Group
Jornada completa
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We are looking for a proactive and analytical E-Commerce Specialist to join our Iberian E-Commerce team, supporting the growth and performance of our digital channels across Spain and Portugal.
Key Responsibilities: 1. E-Commerce Performance & Conversion Optimization- Monitor and analyze key eCommerce KPIs, including traffic, conversion rate, bookings and revenue.
- Identify opportunities to improve online sales performance and customer experience.
- Prepare regular performance reports, providing actionable insights and recommendations.
- Support the implementation and monitoring of conversion optimization initiatives.
- Coordinate and validate local website and app content, to ensure alignment with commercial priorities.
- Support the execution of local and cross-border campaigns, promotional activities and digital merchandising initiatives.
- Coordinate content updates, landing pages and local personalization initiatives; and identify opportunities to improve content relevance
- Support the implementation of SEO initiatives to improve organic visibility and traffic.
- Coordinate the optimization of local business profiles through Google Business Profile.
- Monitor local search visibility, content accuracy and online reputation
- Analyze local CRM campaign performance and provide recommendations to improve customer engagement and sales.
- Collaborate with CRM and Digital Marketing teams to align campaigns with local commercial priorities.
- Support local customer personalization initiatives and campaign targeting.
- Regularly monitor website and app functionality, identifying issues affecting the booking journey and customer experience.
- Coordinate incident reporting, follow-up and resolution with Group E-Commerce and IT teams.
- Participate in user acceptance testing (UAT) and validation of new functionalities.
- Work closely with local Sales, Marketing, Revenue Management and Product teams to ensure alignment with business objectives.
- Coordinate with Group and other countries e-Commerce teams on digital initiatives, platform developments and campaign execution.
- Support the implementation of new digital tools, features and commercial initiatives across Iberia.
- Experience : 2 - 3 years in eCommerce, digital marketing or digital business support roles
- Analytics & Data : Strong analytical mindset with practical experience in Google Analytics 4, Excel and digital reporting tools. You don't just pull data-you translate it into actionable business recommendations
- Marketing Tech & CMS : Hands-on experience with Salesforce Marketing Cloud and familiarity with CMS platforms
- Growth & Optimization: Knowledge of SEO tools, Google Business Profile, digital campaign analysis, and a solid understanding of CRO, UX, and A/B testing.
- Soft Skills: Proactive, solution-oriented, and capable of working autonomously while effectively collaborating with cross-functional stakeholders.
- Languages: Fluent in English (Portuguese is a plus)
- Permanent, full-time contrat
- Salary band: 26 - 28K + 5% variable
- Benefits: Ticket restaurant, life insurance, health insurance
- Professional growth and development oportunities
- Opportunity to work in an international environment with an industry-leading company