Senior Group Brand
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* We’re building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a day
* This is a new role: you’ll set the strategy for every brand in the group, run our core brand end‑to‑end, lead the launch of a new corporate brand, own media planning and investment, and build an in‑house studio
* Brand strategy and architecture for the full portfolio — what each brand is for, who it’s for, and how they relate to each other
* The codes, tone of voice, approval process and measurement standard every brand is held to
* Direct management of our core consumer brand across three markets
* The launch and rollout of a new corporate brand
* Social and community, for our core brand and for the categories without a brand of their own
* Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation
* The central media buying desk
* An in‑house creative studio — creative, content, design and production, with local-language capability
* The agency roster and the in‑housing programme that consolidates it Benefits o Range of development programs and resources designed to help you thrive in a way that suits you o Unlimited therapy and coaching sessions through our BetterUp partnership o ‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations) o Quarterly engagement surveys o Hybrid working set-up (differs for each role) o Strong command of brand governance (codes, verbal identity, approvals) o Fluent in English o Experience building or running an in‑house creative studio, or leading a significant agency in‑housing programme o PR experience in a business with real public exposure o Media strategy, planning and investment experience at scale, including negotiating major contracts o A track record of building capability that didn’t exist before, not just improving what did o Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output o Experience building or overhauling a brand architecture across multiple brands o Senior brand leadership in a multi‑brand or portfolio business, owning strategy rather than executing someone else’s o Experience launching a corporate or holding brand, or a comparable large‑scale brand programme
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