Senior Group Brand
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Serving tens of millions of people every month around the world, OLX helps people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Its well-loved consumer brands (including OLX, Otomoto, Property24, and more) offer safe, smart, and convenient online trading platforms and services for its customers. OLX is powered by global teams, united in a common purpose to build a more sustainable world through trade. For more information, visit .
OLX is backed by Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and a secondary listing on the JSE Limited (XJSE:PRX), and is majority-owned by Naspers. For more information on Prosus and its companies and investments, please visit .
The roleWe're building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.
What you'll ownBrand strategy and architecture for the full portfolio — what each brand is for, who it's for, and how they relate to each otherThe codes, tone of voice, approval process and measurement standard every brand is held toDirect management of our core consumer brand across three marketsThe launch and rollout of a new corporate brandSocial and community, for our core brand and for the categories without a brand of their ownMedia strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiationThe central media buying deskAn in-house creative studio — creative, content, design and production, with local-language capabilityThe agency roster and the in-housing programme that consolidates it What we're looking forSenior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else'sExperience building or overhauling a brand architecture across multiple brandsExperience launching a corporate or holding brand, or a comparable large-scale brand programmeStrong command of brand governance (codes, verbal identity, approvals)Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their outputMedia strategy, planning and investment experience at scale, including negotiating major contractsExperience building or running an in-house creative studio, or leading a significant agency in-housing programmePR experience in a business with real public exposureA track record of building capability that didn't exist before, not just improving what didFluent in English.
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