Global Marketing Manager – Commercial Pcs, Abm, Ai Pcs, Demand Capture

Responsibilities- Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
- Represent ABM as a core motion within cross?functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
- Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
- Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
- Drive global content strategy and customer journeys across Enterprise, SMB, and Mid?Market audiences, with particular emphasis on IT Decision Makers and business leaders.
- Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co?marketing initiatives that expand reach, engagement, and pipeline contribution.
- Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices.
- Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.
- Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives.
- Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results.Requirements- 8+ years of experience in B2B marketing, demand generation, account?based marketing, or related disciplines.
- Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.
- Proven ability to lead cross?functional initiatives and influence senior stakeholders.
- Experience partnering closely with Sales on pipeline?focused marketing and account strategies.
- Strong analytical capabilities and experience measuring marketing impact.
- Excellent communication, stakeholder management, and project leadership skills.
- Experience in technology marketing, digital transformation, AI, or enterprise solutions is highly desirable.
- Passion for innovation, customer?centricity, and the Future of Work.Core CompetenciesDemonstrates expertise in B2B marketing, demand generation, and account?based marketing, with a strong focus on global marketing strategy and content marketing.
Proven ability to lead cross?functional initiatives and leverage data?driven insights to optimize campaign effectiveness and drive business results.
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