User Acquisition Manager

About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at:
About the role
We are looking for a
User Acquisition Manage
r who will participate in daily growth marketing activities and operations on
Meta &
SnapChat
. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability.
You are expected to work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, and make performance analysis and apply relevant changes that will facilitate metric improvements. Results, efficiency, and ROI are the primary measures of success. If you are excited about managing budgets, regions and driving measurable growth this role is for you.
Key Responsibilities
Execute and optimize sales campaigns across
Meta &
SnapChat
, covering multiple funnels, including worldwide and standalone segments
Keep on track of adapting relevant creative sets to the campaigns, optimise ad sets with bids and budgets and applicable ad combinations
Take full
control and ownership of testing creatives
generated for
SnapChat
and also adapt from
Meta
, analyze ad performance, deliver reporting, and identify key trends and insights
Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation
Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones
Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
Maintain clear UA processes
by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
Develop custom and lookalike audience campaigns, create campaigns based on interests
Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring
Qualifications
2+ years
of hands-on experience in
User Acquisition / Performance Marketing
, with a proven track record of managing and scaling paid acquisition campaigns
B2C subscription-based products
experience
Understanding of
key performance metrics
, including
eCPA, ROAS, CPM
Experience managing
worldwide campaigns
with deep knowledge of targeting options, placements, audience segmentation, and budget management
Performance-focused
- being keen on meeting the target CPA and ROI goals to scaling performance efficiently
Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
Ability to quickly identify, react to, and resolve performance issues within short timeframes
Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
Excellent communication skills with the ability to effectively collaborate across cross-functional teams
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team We offer:
Remote Work Environment:
Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO:
Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays:
Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook:
Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement:
Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here:
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth
Interview Process
After submitting your application, we conduct a thorough re