VP Marketing – Content, Campaigns

Position Overview Roc360 is seeking a hands-on VP, Marketing to drive the execution of marketing programs supporting Roc360’s Subscription-as-a-service [SaaS] platform. The strategy is established. This role is about turning that strategy into high-quality marketing programs and getting them into the market. We are looking for a strong project manager and content marketer who can manage multiple initiatives from brief through execution. The ideal candidate has experience in real estate finance and/or SaaS or technology-enabled businesses, understands complex products quickly, and knows how to turn subject-matter expertise into compelling content, video, campaigns, and sales tools. This is a highly hands-on role for someone who can write, edit, brief creative teams, manage video production, coordinate stakeholders, run campaigns, and keep multiple projects moving simultaneously.

Key Responsibilities
Own day-to-day marketing execution for Roc360's real estate SaaS businesses. Translate established GTM strategies into detailed marketing plans, content calendars, campaigns, deliverables, timelines, and workstreams. Serve as the primary marketing project manager across these businesses, ensuring initiatives move from idea to execution on time and at a high standard. Build and manage integrated content calendars across video, social, email, web, events, thought leadership, sales enablement, and other channels. Develop a steady pipeline of high-value content, including articles, market insights, case studies, customer stories, guides, newsletters, webinars, presentations, and social content. Make video a core component of the content strategy, developing concepts, identifying subject-matter experts, preparing interview questions and talking points, and managing production from planning through final distribution. Work directly with executives, salespeople, customers, partners, and subject-matter experts to capture their expertise and turn it into compelling content. Manage video shoots and external or internal production resources, including scheduling, briefs, scripts, shot lists, edits, feedback, approvals, and final deliverables. Turn long-form interviews, webinars, events, and videos into a consistent stream of short-form clips, social posts, articles, emails, and sales content. Write and edit marketing copy across email, websites, landing pages, social media, video scripts, presentations, and sales collateral. Develop campaign briefs and provide clear direction to designers, video editors, agencies, freelancers, and other creative resources. Coordinate closely with Sales to develop content and materials that support active conversations, customer education, and pipeline development. Partner with Social Media, Creative, Communications, Events, Marketing Operations, Product, and Sales to keep campaigns coordinated and moving forward. Manage campaign launches from start to finish, including timelines, dependencies, approvals, asset development, distribution, and follow-up. Maintain strong project-management discipline across multiple simultaneous campaigns, deadlines, stakeholders, and business priorities. Monitor content and campaign performance and use engagement data to determine which topics, formats, personalities, and channels should receive additional investment. Use AI and marketing technology to accelerate research, writing, content repurposing, project management, and campaign execution. Identify execution bottlenecks and continually improve workflows to increase the speed, volume, and quality of marketing output. Qualifications 7–12+ years of marketing experience, with significant experience in content marketing, campaign execution, digital marketing, or integrated marketing. Experience with SaaS, fintech, lending technology, or technology-enabled services strongly preferred. Exceptional project-management skills and demonstrated ability to manage numerous initiatives and stakeholders simultaneously. Strong content marketing background with excellent writing, editing, interviewing, and storytelling skills. Significant experience developing and producing video and multimedia content, from concept and production through editing, distribution, and repurposing. Comfortable interviewing executives, customers, salespeople, and subject-matter experts and translating their expertise into compelling content. Strong understanding of email, social, web, video, webinars, events, paid media, and marketing automation. Experience managing creative teams, video producers, designers, agencies, freelancers, and other external partners. Strong understanding of CRM, marketing automation, analytics, project-management, and AI-enabled marketing tools. Ability to understand complex financial and technology products and communicate them clearly to different audiences. Highly organized, detail-oriented, resourceful, and comfortable working in a fast-moving environment. Leadership Profile We are looking for a high-output marketing operator and content builder. The right person doesn't need to create the GTM strategy from scratch. They need to understand it quickly and know how to turn strategy into action: campaigns launched, videos produced, content published, sales materials delivered, events supported, and projects completed. They should be equally comfortable interviewing a real estate expert on camera, editing a piece of copy, briefing a creative team, managing a production schedule, coordinating with Sales, and making sure ten different deliverables actually get across the finish line. Success in this role will be measured by the quality, consistency, speed, and business impact of what gets produced and shipped.