Omnichannel Key Account Manager
hace 2 semanas
In REVLON, a leading multinational company in the cosmetic sector, we are hiring an Omnichannel Key Account Manager (Pro-Retail)This role will manage strategic partnerships with retailers and pure-play players across physical and digital channels, ensuring consistent pricing, promotions, activations, and brand visibility while maximizing sales and profitability in an omnichannel environment.Role Objectives:Increase market share and share of shelf within strategic omnichannel accounts.Ensure consistency in pricing, promotions, and activation across channels.Optimize the shopper experience in omnichannel environments.Key Responsibilities:-Commercial ManagementNegotiate annual agreements, commercial terms, and joint business plans.Define sales and profitability targets by channel (offline & online)Manage pricing and promotional conflicts between channels.-Omnichannel ExecutionImplement integrated physical and digital activations.Coordinate in-store and digital platform initiatives.Ensure consistent brand visibility across all touchpoints.-Digital & Retail MediaOptimize digital content (images, descriptions, SEO) on online platforms.Plan and execute Retail Media campaigns with a strong ROI focus.Monitor and optimize KPIs such as CTR, conversion rate, and ROAS.-Analysis & ReportingAnalyze sell-in and sell-out performance by account and channel.Prepare omnichannel KPI reports (share of shelf, share of search)Generate insights to improve shopper experience and profitability.-Stakeholder ManagementCollaborate with internal teams: E-commerce, Trade Marketing, Digital & Finance.Coordinate with retailer teams on activations and digital optimization.Prepare client presentations and commercial proposals.Education and experience required:University degree in Business Administration, Marketing, Digital, or related fieldsEnglish (B2)2+ years in retail and/or e-commerce account managementExperience with pure players and/or marketplacesBackground in Retail Media, digital content optimization, SEO, and campaignsKnowledge, Skills & Abilities required:Strong commercial acumen.Ability to manage priorities in complex environments.Strategic omnichannel mindset.Strong analytical and reporting skills.Flexibility, collaboration, and teamwork orientation.Availability to travel in Spain.
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