Insights & Measurement Manager

hace 1 semana

Madrid Eloy Gonzalo, España Havas A tiempo completo

Agency :

Havas Media Group Spain

Job Description :

¿Te apetece formar parte de un squad diverso y experto de personas inspiradoras y comprometidas con lo que hacen, que arrimarán el hombro para que aprendas y lo pases bien desarrollando todo tu potencial?.

Buscamos una persona con perfil de investigador/a, con curiosidad por el insight y la medición, que nos ayude a estudiar el papel del ecosistema publicitario en la relevancia de las marcas.Como parte del equipo de Insights & Measurement de la unidad, trabajarás muy cerca de los equipos de Estrategia y Science y contarás con el apoyo de compañeras y compañeros con un profundo conocimiento de la investigación de mercados y de los estudios más importantes del sector.Aquí participarás en un proceso de trabajo end-to-end, en el que aportarás valor en distintas fases de cada proyecto, desde la creación de análisis sociodemográficos, de medios, territorios y mercados hasta la medición de campañas y su impacto en KPIs de marca y negocio.Nuestro propósito es que alcances ideas relevantes y accionables que ayuden a:
  • Diseñar experiencias "meaningful" a través de los medios
  • Detectar oportunidades de mejora en nuestras estrategias
  • Guiar al cliente en la satisfacción de sus necesidades
  • Perspectiva de negocio, comercial y de venta

Previous Experience & Industry Background

  • Buscamos una persona titulada en Sociología, Psicología, Investigación de Mercados, Marketing,… o cuyo bagaje profesional haya derivado en territorios afines , con experiencia de 5 a 10 años en estos temas y predilección por el mundo de la comunicación y la publicidad.
  • Es esencial para el puesto tener habilidades para detectar oportunidades, orientar el negocio, interpretar datos y presentar recomendaciones estratégicas ajustadas a los objetivos de cada proyecto. Te ayudará que seas una persona resolutiva y con recursos de gestión y comunicación para abordar proyectos en equipo.
  • Necesitamos que domines plenamente MS Office (Excel, Powerpoint y Word) y conozcas fuentes y metodologías de investigación de mercados: Estudios de consumo como AIMC Marcas, YouGov o Global Web Index. Fuentes de medios como EGM, Kantar, Infoadex o GfkDAM. Herramientas de analítica web y social: Google Analytics, GTM, Social Intelligence

-Sector publicidad, agencias, medios, comunicación

Soft skills & Competencies

  • Perfil híbrido (buenas skills de comunicación + conocimiento técnico)
  • Orientación a resultados.
  • Capacidad para trabajar en equipos (proyectos multidisciplinares que se nutren del conocimiento de diversos perfiles del Squad de intelligence).
  • Nivel medio-alto de inglés (capacidad para recibir briefings en inglés y realizar presentaciones).

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

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