Field Marketing Manager

About the Role

Spendesk is proud to have reached profitability and is entering an exciting new phase of growth. We're building a world-class organisation, poised to achieve even greater success across Europe.

Based out of our stunning new Barcelona office, you'll be joining a high-caliber German and Spanish GTM team that's expanding Spendesk's already significant footprint in these high growth markets.

This is a role with high growth potential and you will have full ownership of a significant regional marketing budget. Reporting to the Head of Content & Field Marketing you will be collaborating closely with our Regional Sales team to drive pipeline growth in your target market.

If you're ambitious and you want to work with great people in a beautiful city (and office), with experience in event marketing or demand generation we want to hear from you

Key Responsibilities

Regional campaigns

Own localised field marketing campaign roadmap for target regions, working directly with the content and growth teams to brief

Deliver well thought-out Account-based marketing campaigns which delivers qualified sales opportunities

Event marketing

Lead E2E in-person and virtual event execution in your region - turning this into a consistent revenue generating channel

Implement an event marketing playbook which covers pre, during and post-event activities

Act as a team lead at events by briefing internal teams, managing communications, and ensuring meaningful customer interactions

Identify co-partnership opportunities for our event roadmap

Research and insights

Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research

Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM to

Lead nurture and email marketing

Design and execute lead nurture strategies that align with different stages of the funnel.

Write compelling email marketing content to drive engagement and conversions.

Implement best practices for outbound and inbound email marketing.

Sales and marketing alignment

Work closely with sales teams to ensure a smooth handover of leads and opportunities.

Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement

Marketing operations and performance tracking

Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness.

Develop regional marketing plans based on data-driven insights and market trends.

Improve forecast performance by understanding demand assumptions and pipeline trends.

Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact.

Your impact

Working closely with our talented marketing and sales teams, you'll:

Take full ownership of regional marketing performance, ensuring a direct contribution to lead generation, pipeline and revenue growth

Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives.

Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies.

Drive improvement in outbound and inbound email marketing campaigns

Build out strong portfolio of regional marketing assets

What you'll need to succeed

A proven track record in B2B field marketing, demand generation, partnerships or event / community marketing (or similar)

Strong event execution and operational process management skills.

Excellent interpersonal skills, with experience leading teams at events.

Strong understanding of lead nurture and email marketing best practices.

Hands-on experience with HubSpot and Salesforce.

Strong collaboration skills with sales and marketing teams.

Deep understanding of ICPs, with a data-driven approach to campaign strategy.

Experience with 1:Many / 1:Few ABM strategies

A strong bias for action and a growth mindset

Comfortable in a fast-paced environment

Genuinely curious about what makes field marketing campaigns successful and creative spirit to improve them further

B2-C1 proficiency with German - you will be responsible for writing campaign materials and speaking with German vendors

As we are an international team, please submit your application and CV in English.

About Spendesk

Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures. Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as SoundCloud, Gousto, SumUp, and Bloom & Wild. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.

For more information:

About our people & culture

We believe that people do their best work when they're given the freedom to thrive and grow. That's why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.

About our benefits

Our culture is built on trust, empowerment, and growth — with benefits to match

4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)

100% reimbursed public transport to the office or bike perk of 30 Euro

Latest Apple equipment

28 days of annual leave

Monthly budget of €50 for wellness-related spending

Access to (platform for emotional and mental well-being)

Great office snacks to fuel your day

A positive team to work with daily

Diversity & Inclusion

At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.