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Head of Lifecycle
hace 2 semanas
At Reverse Tech, we build and scale our own subscription-first digital brands in the health and wellness space, with the ambition to help 10 million people improve their health by 2030. We move fast, measure what matters, and operate with a strong data-driven mindset — no big egos, just big data.
We're looking for a Head of Lifecycle to own and scale our customer lifecycle across email, push, in-app and app content, ensuring high deliverability, reliable infrastructure, and strong engagement as we grow multiple brands in parallel.
This is a player-coach role with real ownership: you'll lead and grow a high-performing lifecycle/CRM team while staying close to the technical execution.
We currently operate two in-house brands:
- Reverse Health (our most mature brand)
- Muscle Charge (our men's brand)
And we are actively building additional brands fully in-house.
Why this role matters
Lifecycle needs to scale without constant fire drills.
You'll be the bridge between Product, Growth and technical execution.
You'll proactively prevent deliverability, data and channel issues before they impact users.
Requirements:
5+ years in lifecycle, CRM operations, or marketing technology role
Experience with subscription-based digital products.
2+ years managing technical teams or leading cross-functional technical initiatives
End-to-end lifecycle technical stack (Braze + ecosystem).
Deep knowledge of email deliverability and large-scale sending
Hands-on experience with SPF, DKIM, DMARC and email infrastructure
Experience managing multi-channel messaging (email, push, in-app)
Ability translating business goals into technical roadmaps and priorities.
What we're looking for
Strong leadership with hands-on lifecycle / CRM / martech background.
Deep expertise in email deliverability and subscription-based messaging.
Solid understanding of mobile push, in-app messaging and data flows.
Ability to operate in fast-moving, ambiguous environments with ownership.
Experience working closely with product, growth and engineering teams.
Nice-to-Have
Experience with SMS, WhatsApp, RCS or additional lifecycle channels
Exposure to A/B testing and experimentation platforms
Experience with CDPs and data pipelines (Segment, mParticle, Hightouch)
Understanding of email/push rendering and templates (HTML, Liquid, etc.)
Experience in multi-market, multi-brand environments
Background in technical program or delivery leadership
Our Values
Extreme Ownership: We take responsibility and act fast to solve what matters.
Excellence: We push to improve constantly - with curiosity and energy, and boldness.
Impact: We focus, execute smartly, and drive real outcomes.
Collaboration: We solve big problems together - with shared ownership and trust.
Benefits
What Our Team Members Get:
100% remote and flexible setup.
Real impact on products used by millions.
Opportunity to build systems and teams from the ground up.
Competitive compensation (full-time or freelance).
Non-corporate, high-ownership culture with strong growth opportunities.
If you're excited about scaling lifecycle systems, leading teams, and building meaningful health & wellness products, this role gives you both scope and impact.
Learn more about us at and apply today to become a key player in our exciting journey.
*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.
