Customer Marketing Channel Lead On Trade

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Implement the Channel Marketing strategy, working cross functionally to deliver execution aligned to brand strategy. Comfortable identifying gaps and adapting toolkits as needed, whilst embracing a less equals more approach. Better enabled through AVQPAP. 70% of BTL execution to come from Channel Marketing toolkits from F26.
• Integrating WIKC/Hotspots into the channel strategy, energizing the focus in these locations.
• Put the shopper at the heart, bringing together functions to embrace this mindset. All whilst having commercial awareness of the JTBD to win with our customer partners.
• Lead the IAP activity build for the channel. Balancing shopper, customer, brand perspectives.
• An inspirational leader, seen as a channel expert. Passionate about winning in the marketplace and putting Primo development at the heart of the growth agenda.
• A key member of the Customer Marketing leadership team, supporting the direction and delivery of the Channel Marketing strategy.
• Maximise ROI from A&P, keeping the channel discussion focused on proven growth drivers.
• Decision making based on insights, integrating M&E into the business rhythm for the channel.
• Business partner for the channel JBP process, forming part of a cross functional project team.
• Remains abreast of legal regulations in the industry for the Country.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

SKILLS:

• An experienced Coach, with a passion for Primo development and building a high-performance team.
• Agile decision-making, at ease leveraging Strengths Finder to build and nurture a high-performance team.
• Channel expert, with advanced knowledge of how the priority customers operate, the key barriers to success and how to win through partnership.
• Thrives on being a key contact for customers, whilst balancing internal and external priorities. Setting the example for a team of Customer Marketing Managers and Activation Managers.
• Strong communicator, skilled at removing complexity and driving clarity across multiple functions. Agile in adjusting their style to the audience, internally and externally.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external). Taking a total marketing perspective to bring Customer Marketing, Consumer Marketing and Sales together to win collectively.
• Natural ability to inspire and lead agencies to adapt and deliver BTL winning programs.
• Committed to leaving a legacy, always planning two steps ahead for long-term success.
• Fluent command in English and Spanish. Essential.

EXPERIENCE:

• Minimum 5 years experience mid / senior level within Marketing or Commercial. Preferably within a Premium / FMCG background.
• Advanced knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
• Detailed understanding of customers, their needs and how to win through partnership.
• Exposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred.
• History of successfully leading high performance teams and championing development.
• Evidence of being an inspirational coach, be that with direct or indirect reports, is essential.
• Advanced in taking strategic decisions based on their knowledge of the brands, customers, categories, and channel.
• Proven track record in positive stakeholder management.
• Experience of developing and executing marketing programs (ATL or BTL) is preferred.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

• Medical, Critical Illness, and Life Insurance

• Calm Meditation App subscription (free)

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.