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Trade Marketing Omnichannel

hace 2 semanas

Barcelona, Barcelona, España Reckitt A tiempo completo

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

You will lead the Trade Marketing strategy in the offline channel (Grocery and Pharma channels), as well as leading the online strategy of the brand.

Your responsibilities
  • Ensure brand consistency across all consumer touchpoints: online with digital & media campaigns and offline with Point of sales Materials
  • Integrate digital strategy and media plans into Trade Marketing initiatives.
  • Analyze and adapt the 4Ps (Product, Price, Place, Promotion) across digital and physical channels.
  • Design and execute media plans in collaboration with agencies and clients.
  • Develop omnichannel business plans including assortment, in-store and digital displays, pricing, and promotions.
  • Monitor both digital KPIs (CTR, conversions, ROI) and traditional retail KPIs like distribution, price, promo.
  • Collaborate closely with sales teams to ensure growth across all accounts.
  • Implement shopper marketing strategies in e-commerce, marketplaces, and retailer apps.
  • Manage brand presence in retail media platforms and coordinate campaigns with clients.
  • Guarantee consistent brand communication across all channels.
The experience we're looking for

4/5 years of experience in same role or similar

Previous experience in FMCG/Pharma companies will be valuable.

English/Spanish Advanced level

MS Office, PPTX and Excel (advanced)

SEO/SEM, programmatic advertising, and social media platforms

Omnichannel campaign management

Digital marketing expertise

Strategic thinking

The skills for success

Ecommerce, Analysing sales and Ecommerce data.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.