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HCP Global Omnichannel Lead

hace 2 semanas

Barcelona, Barcelona, España Opella A tiempo completo

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. 
Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at

About the job:

  • To lead Opella's HCP global omnichannel strategy, designing seamless, insight-driven experiences for healthcare professionals across multi and omni-channel, digital and in-person touchpoints. This role defines the global data & omnichannel roadmap, ensuring effective deployment through 'how to' playbooks, platforms, segmentation strategies, and capability support to Zones and markets. It plays a critical role in delivering efficient, personalized, and scalable HCP engagement that supports both scientific and commercial objectives. In this role you will report to the HCP Global Commercial Head.

Main responsibilities:

  • Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.

  • Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.

  • Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.

  • Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.

  • Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.

  • Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.

  • Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.

About you: 

  • Experience: 8+ years of experience in omnichannel marketing or digital strategy in healthcare or pharma. Proven track record of building global-to-local HCP omnichannel models.

  • Skills: Deep expertise in customer journey design, CRM targeting, consent management, and data tagging. Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training. Excellent cross-functional collaboration and change management skills.

  • Education: Degree in Marketing, Digital, Business, or related discipline. Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.

  • Languages: Fluent in English.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

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