Marketing Lead

hace 2 semanas

Barcelona, Barcelona, España Shelly Group A tiempo completo

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset — no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do.

We turn every spark of an idea into a real product — from first concept to full production — and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more — if it runs on electricity, chances are we can automate it. We've built over 100 smart devices (and counting), and everything happens right here at our headquarters.

Sounds exciting? Keep reading…

Marketing Lead- Spain

The role

As Spain's Marketing Lead, you will own all marketing activities on the Spanish market.

This is a senior, hands-on role with real autonomy. You will be responsible for translating Shelly's product strengths into clear Spain-specific messaging across different customer groups, while working closely with sales, technical support, and global marketing teams.

You will report directly to the Managing Director of the Spanish Office.

Your responsibilities

  • Own and execute Spain's marketing strategy across three key customer segments:

-DIY enthusiasts

-Professional installers

-Regular end-users

  • Adapt and localise global marketing assets for the Spanish market:

-Language, tone, and use cases

-Spainish regulations, wiring norms, and expectations

  • Develop and maintain clear Spain product positioning and messaging
  • Own Spanish-facing marketing channels, including:
  • Website and product content
  • Social media
  • Events and trade fairs
  • Press and PR activities (in coordination with the Spain's MD)
  • Work closely with sales and technical teams to create materials that help partners and customers understand and sell Shelly products
  • Ensure consistency of messaging across all of Spain's touchpoints
  • Identify gaps in market understanding, documentation, and positioning and proactively address them
  • Act as the Spainish Ofice's voice back into HQ, providing structured feedback on market needs, messaging gaps, and competitive dynamics

What we're looking for

  • Comfortable communicating with both technical and non-technical audiences
  • Technically curious and confident enough to understand Shelly products (without being a technical support engineer)
  • Experience in marketing technical, hardware, or IoT-related products would be considered an advantage
  • Strong written and verbal communication skills in both Spanish and English
  • Able to work independently and take ownership of an entire country's marketing function
  • Pragmatic, organised, and comfortable prioritising in a growing organisation

What we offer

  • Ownership of marketing for a key growth market
  • High level of autonomy and direct access to decision-makers
  • Permanent Spain-based employment (details to be discussed)
  • Competitive salary
  • Free access to all Shelly devices
  • Flexible working
  • Budget and freedom to build Shelly's Spanish market presence properly

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