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Specialist, Leads Qualification
hace 2 semanas
Leica Biosystems' mission of "Advancing Cancer Diagnostics, Improving Lives" is central to our corporate culture. We are a global leader in cancer diagnostics, offering the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable solutions enhance workflow efficiency and diagnostic confidence. Our associates are united in a common purpose: advancing diagnostic accuracy to improve patient outcomes. Every day, you will contribute to life-changing solutions that enable faster, more precise diagnoses.
Leica Biosystems works alongside six fellow Diagnostics Companies within the Danaher group, driving diagnostic innovation at the pace of change. Together, we aim to improve patient lives through diagnostic tools that tackle the world's biggest health challenges.
The Specialist, Leads Qualification plays a critical role in driving Leica Biosystems' commercial success by identifying, validating, and qualifying customer leads from digital and offline marketing initiatives. Acting as the first point of contact for potential customers, this role ensures that high-quality leads are passed to the sales team, accelerating pipeline development and supporting revenue growth. The individual will leverage digital marketing campaign insights, execute lead qualification calls, and contribute to optimizing the customer journey.
This role will report directly to EMEA Marketing Director with Strong Dotted Line to Digital Marketing Team.
Key Responsibilities:
1. Lead Qualification & Customer Engagement
Qualify and categorize all leads generated through country-level digital marketing initiatives, trade shows, website inquiries, online search, email campaigns, and social media.
Serve as the primary bridge between marketing and sales, ensuring seamless handover of validated leads.
Identify customer needs and interest in cancer diagnostics instruments and consumables, assessing readiness to engage in a sales conversation.
2. Tele Lead Generation & Campaign Execution
Conduct outbound prospecting calls to follow up on digital marketing campaigns and new product launches.
Identify key decision-makers within laboratories, including those responsible for purchasing and those involved in technical research or daily operations.
Execute high-quality, targeted phone conversations to generate sales-ready leads at or above defined targets.
3. CRM & Database Management
Maintain and enhance the customer and prospect database, ensuring accuracy and completeness of lead contact details.
Validate and update customer information based on direct interactions, data enrichment processes, and third-party list acquisitions.
Utilize tools like Zuant for lead capture at events and integrate data into for streamlined lead management.
Qualifications & Skills
Bachelor's degree with experience in B2B telemarketing, inside sales, or lead qualification, preferably in healthcare, diagnostics, or life sciences. A Master's degree with experience will also be considered.
Fluent in English and French (required) plus either Spanish or Italian (additional language skills are a strong advantage).
Excellent communication and sales engagement skills
Technically proficient in lead management tools:
Experience with (SFDC) or similar CRM platforms.
Familiarity with Zuant or other lead capture tools for event-based lead acquisition and integration with CRMs
Competence in basic data entry, reporting, and lead-tracking processes.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
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