Partner Marketing Manager

Flowable is the agentic process automation and case management technology of choice for process-intensive enterprises and organizations with tough compliance. It puts your processes, people, and AI together in one unified platform.

As a fast-growing, global software company with big ambitions, we foster an entrepreneurial spirit and a culture of collaboration where talented people thrive and contribute to a fantastic work environment.

Flowable is growing its ecosystem of global and regional SIs, consulting partners, and technology alliances. We're hiring a
Partner Marketing Manager
to design and scale joint GTM programs that drive measurable pipeline and strengthen our market position.

The role sits between Marketing, Sales, and Alliances, ensuring partners have clear value props, aligned messaging, and a repeatable model for campaigns, events, and content. The ideal candidate understands partner ecosystems, thinks in pipeline terms, and can coordinate effectively with Digital, PMM, Content, Events, Marketing Ops, and Sales.

What you'll be doing:

• Strategic Partner Marketing:
  Lead Flowable's partner marketing strategy across GSIs, Regional SIs, VARs, OEMs, and Hyperscalers by shaping joint value propositions, building annual plans with clear priorities and budgets, and ensuring all partner-facing messaging stays aligned through tight collaboration with Alliances, PMM, and Sales.
• Co-Marketing Campaigns & Joint GTM Execution
  : Drive joint demand-generation with partners—ABM programs, events, webinars, thought leadership, solution bundles, and content syndication—working closely with Digital, Events, and Content teams to turn partner GTM plans into executable campaigns that support the Target Account List and overall demand strategy, while owning MDF allocation, approvals, execution tracking, and ROI reporting.
• Partner Communications & Enablement:
  Build and run a cohesive partner communication and enablement engine—newsletters, updates, announcements—while ensuring partners have current decks, messaging, case studies, and demo narratives aligned with PMM. Support Alliances and Sales Enablement in preparing partners for joint pitches and customer engagements, and lead the planning and execution of partner summits, roundtables, and industry events.
• Performance, Attribution & Reporting:
  Define and track core KPIs—partner-sourced and influenced pipeline, engagement, conversion impact, and MDF ROI—working with Marketing Ops to ensure accurate attribution, dashboards, and reporting. Build a clear regional and tier-based view of partner performance and lead quarterly business reviews with key partners to share insights and recommend next steps.

What you bring:

• 7+ years in B2B SaaS marketing with 3+ years specifically in partner, alliance, or channel marketing.
• Experience working with System Integrators, Cloud Providers, Technology Alliances, or consulting-led ecosystems.
• Strong understanding of enterprise software GTM motions (experience in automation is a plus).
• Demonstrated ability to build measurable co-marketing rograms that influence pipeline.
• Experience with Salesforce, HubSpot, or ABM platforms (Demandbase, 6sense, RollWorks).
• Background in Field Marketing or ABM.
• Experience running MDF programs and ROI modeling.
• Excellent cross-functional alignment and project management skills.
• Strong written and verbal communication skills.
• Fluent in English. German, French and/or Spanish are a plus.

Why join Flowable:

You will enjoy flexible working hours, training, and home-office possibilities. However, we think these are the most interesting advantages of working at Flowable:

• Build & Scale
  : Opportunity to build and scale the partner marketing function at a fast-growing enterprise software company.
• Cross-Functional Leadership:
  Close collaboration with leadership across Sales, Alliances, PMM and Marketing Ops.
• High Autonomy:
  A high-autonomy role in a performance-driven culture with strong strategic visibility.
• Strong Rewards:
  Competitive compensation, flexible working arrangements, and a culture of strong ownership.