Business Development Manager – Europe

Overview

We are seeking a highly motivated
Business Development Manager (Europe)
to drive new business growth and strategic partnerships for a rapidly expanding international
SaaS company
in the
retail technology and in-store digital experience
space.

The ideal candidate will be a
true hunter
— proactive, goal-oriented, and capable of developing business in complex B2B environments. This role requires both
strategic vision
and
hands-on execution
, engaging with decision-makers across technology, retail, and marketing functions.

The selected candidate will play a key role in expanding the company's
partner ecosystem
and
direct client base
, driving the next phase of international growth across European markets.

Key Responsibilities

• Identify, develop, and close new business opportunities across European markets, focusing on both
  strategic partners
  (system integrators, AV solution providers) and
  end users
  (retail and hospitality brands).
• Build and manage relationships with
  integration partners
  that embed the company's software into full
  in-store digital or customer-experience solutions
  .
• Lead product demos and value presentations for technical and commercial teams within partner organisations, ensuring strong product adoption.
• Maintain close follow-up on each partner's sales pipeline, providing ongoing support and ensuring commercial activation of the partnership.
• Generate direct opportunities with
  end users
  (retailers, franchise networks, hospitality, quick-service restaurants, shopping malls, etc.), creating awareness and deal flow to be channelled through partners when applicable.
• Drive consultative and inspirational sales conversations with
  marketing, retail, and digital transformation leaders
  , articulating how the platform enhances the
  in-store experience and customer engagement
  .
• Collaborate closely with internal teams (sales, customer success, AV division) to ensure seamless project delivery and client satisfaction.
• Use and maintain the company's
  CRM (HubSpot)
  to manage leads, opportunities, and performance tracking.
• Report directly to the
  Global Sales Director
  , contributing to the commercial strategy and revenue targets for Europe.

Profile and Requirements

• Proven experience (8–10+ years) in
  B2B sales or business development
  , ideally within
  technology, retail experience platforms, audiovisual integration, or retail-tech environments
  .
• Demonstrated track record in
  new business development and client acquisition
  , with a strong hunter mindset.
• Strong commercial acumen and ability to work autonomously while maintaining structure and discipline.
• High level of technical understanding and ability to interact confidently with engineers, AV integrators, and IT professionals.
• Excellent communication and presentation skills to influence both technical and marketing stakeholders.
• Familiarity with
  CRM tools (preferably HubSpot)
  and digital collaboration platforms.
• Fluent in
  Spanish
  and
  English
  ; additional European languages (French, German, or Italian) are highly valued.

Desired Industry Backgrounds

Candidates with experience in the following sectors will be strongly valued:

• Retail technology, in-store digital experience platforms, AV solutions, SaaS, IoT, or Martech.
• B2B, channel-led models
  with integrators/distributors (system integrators, audiovisual solution providers, retail IT partners).
• Franchise networks or multi-site retail
  where in-store digital experience is core to the value proposition.

Key Competencies

• Hunter mindset: proactive, ambitious, and resilient.
• Strategic thinker with hands-on execution.
• Excellent relationship builder across technical and business functions.
• Autonomy, reliability, and strong sense of ownership.
• Ability to thrive in fast-changing, international environments.

Location

• Based in
  Barcelona
• Regular travel across the region to meet partners and clients.