Brand Partnerships

Job Description
Who We Are
We're AFG&. A culture-obsessed, progressive communications agency that thrives at the intersection of strategy, creativity, and technology. We deliver transformative consumer experiences, purposefully communicated across every media touchpoint. We operate like a small agency – we are highly collaborative, nimble and tight-knit – but we are also now part of Omnicom group which gives us extraordinary strength and reach.

With headquarters in NYC, AFG Europe started life in Geneva, then moved to London - and since 2019 are based in Barcelona - one of the most dynamic and creative cities in the world.

The Role
We are seeking an experienced
Partnerships Lead
to lead and deliver a six-month program of communications and partnership activations for a global brand. This role requires strong project management, client servicing, and stakeholder engagement skills, with the ability to oversee complex multi-market campaigns and ensure seamless execution across diverse deliverables.

Key Responsibilities
The
Partnerships Lead
will be responsible for managing and delivering the following project streams:

• Account Management Services (Months 1–6)

• Provide day-to-day account management and client servicing.

• Track KPIs including client feedback and satisfaction metrics.

• Content Series (Months 1–4)

• Oversee production of a 4–8 edisode digital content series with effective brand integration.

• Coordinate with Brand Content Managers and Talent Agencies to ensure delivery on time and within budget.

• Partnership Engagement Programme (Months 2–3)

• Develop and implement a Partnership Engagement program to generate earned media value.

• Measure success via media impressions and Brand Ambassador satisfaction.

• Partnership Assessment (Months 5–6)

• Deliver a comprehensive assessment of the Partnership after its first 12 months.

• Analyze post-event reporting and YouGov survey results.

• Provide strategic recommendations on renewal for a third year.

• Ambassador Concierge Programme (Months 2–4)

• Upgrade concierge services for Brand Ambassadors to improve satisfaction and strengthen relationships.

• Market Tiering & Localization (Months 1–6)

• Define additional markets for Partnership support.

• Lead workshops for localization strategy and support select markets in activations.

• Deliver Market Activation Guide 2.0.

• Partnership Activation – Barcelona (Months 2–4)

• Coordinate event setup, branding, and content capture in collaboration with the Spanish Market team.

• Audit current agency setup and propose evolved ways of working.

• Partnership Activation Guide 2.0 (Months 1–2)

• Revise and release toolkit including booth visuals, event branding, program templates, and Central-Local WoWs.

• Hospitality (Months 1–5)

• Define compliant hospitality strategy and coordinate hospitality activity

• Identify agency setup for day-to-day hospitality management.

• Partnerships Agency Management & SOWs (Months 1–6)

• Audit current agency setup, evolve Statements of Work, and manage agency relationships.

• Partnerships Strategy (Months 5–6)

• Develop and deliver strategic assessment with independent recommendations on leveraging partnerships to build brand desire and drive quality trial.

Qualifications & Skills

• 4+ years of experience in account management within communications, PR, or marketing agencies.
• Proven ability to manage complex, multi-stakeholder projects across international markets.
• Strong organizational and project management skills with attention to detail.
• Excellent communication and relationship-building abilities.
• Experience in global sports partnerships, brand activations, or event management is highly desirable.
• Analytical mindset with ability to assess performance and provide strategic recommendations.

What We Offer

• Opportunity to lead high-profile partnership activations
• Exposure to international markets and ambassador programs.
• Collaborative, fast-paced agency environment.
• Competitive compensation for the six-month project duration.