Brand Marketing Specialist

How you will contribute

As our Brand Marketing Specialist, you will own the end-to-end brand and organic marketing strategy and execution, working closely with the brand business owners and our marketing team.

This is a role for someone who thrives on both crafting big-picture strategy and - crucially - rolling up their sleeves to execute. You'll have the autonomy to shape how we tell our story, engage our audience and grow our community. 

If you're both an outstanding creative thinker and a proactive doer, this is your opportunity to make a tangible impact on an award-winning, purpose-led business.

As a member of this team you will

• Own the brand vision and experience, ensuring consistency across all touchpoints, acting as the guardian of our tone, messaging, and visual identity. This would include all brand & content online and on pack for our physical product range. 

• Marketing plan: build a marketing plan, define a budget implement it, and manage each project with internal and external stakeholders. 

• Content Strategy & Creation: Work closely with our content creator to develop and execute a content strategy that builds brand awareness, drives engagement, and educates our audience on our mission and products. 

• Organic Marketing: Support the strategic development of organic channels, including social media and email, with a focus on driving community growth and loyalty.

• Ambassador & Influencer Programmes: Collaborate with ambassadors and influencers to amplify our brand story and drive meaningful connections with new audiences. 

• Campaign Development: Plan and execute creative brand campaigns that resonate with our audience and align with business goals. We have massive ambition, but limited budgets - so we need incredible ideas to nurture and execute.

• Brand Partnerships and Collaboration; Lead the strategy, outreach and development of partnerships with like-minded, mission-aligned brands, to drive acquisition, grow our community and activate the brand. 

• Collaborative Execution: Work closely with cross-functional teams (e.g., performance marketing, product development and customer experience) to ensure brand consistency and integration across all initiatives. 

• Analytics & Optimisation; Use data to measure the success of campaigns, identify opportunities, and continuously refine our approach to maximise impact. 

• Customer Insights and community building: Stay close to our customers, leveraging insights to inform storytelling, product positioning, and overall brand strategy

• Think outside of the box with new creative ideas to attract customers and push the brand ahead of competitors in the global market.

Who will thrive in this role

• Experience: 5+ years in brand marketing or a similar role, ideally in a high growth D2C / FMCG environment

• Strategic & Hands-On: Equally comfortable developing high-level strategy and executing day-to-day tasks as needed. 

• Creative Leader: You can craft compelling narratives that resonate with audiences and align with our brand values, thinking laterally to achieve cut through with limited budgets. 

• Digital Friendly: Proficient in social media, email marketing, and content management systems. Experience with organic growth strategies is a plus. 

• Data-Driven: Confident using data analytics to inform decisions and measure success. 

• Collaborative & Proactive: A self-starter who thrives in a team environment and is always looking for opportunities to add value. 

• Passionate About Wellness: An alignment with our mission and values is essential.

• Minimum of 2 languages spoken fluently, level C1 (English + another European language). Any additional language is a plus, level B2 (German, French, Spanish, Italian)

YABA's team commitment

We are YABA, the lifelong well-being curator. Pioneering a new era of thriving longevity, to not only live longer but also better. We combine health and pleasure through a holistic approach to quality and growth.

Our people and culture are our strength. We value care, curiosity, eagerness, and joy. Every voice matters, fostering teamwork and supportive relationships. Challenges fuel growth, and open collaboration drives the best results. Inspired by our Mediterranean roots, we embrace a balanced, joyful life and prioritize well-being.

What will the interview process look like

• People & Culture Screening

• Technical Interview with our team members

• Interview with Leader

Why you'll love working at Yaba

• Culture: YABA lives for people

• 26 days of vacation

• Tax benefits through flexible retribution

• Work-Life Harmony: Flexible work hours and hybrid work option

About us

We want to build a place where everyone can grow, contribute, and feel genuinely valued. We're an equal opportunity employer that celebrates diversity in all its forms independent of background, identity, and experience. We know great talent doesn't always fit neatly into a checklist, and we're committed to welcoming new perspectives and ideas.

If your experience resonates with what we're building, we'd love to hear from you.

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