Product Marketing Manager

Fluidra is a global leader in the pool and wellness industry

About Us
We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We have a very clear purpose:
to turn water into a better world.
Today, we operate in more than
47 countries
through our own subsidiaries. We have over
135 sales branches
and
35 production centers
around the world, as well as strategically located logistics hubs that support both our production and distribution centers.

The Position
We are seeking a
strategic and hands-on Product Marketing Manager
to lead the
marketing activities for our Heating & Pool Covers categories & Automation
in the pool industry.

This role will support our commercial strategy in key
international regions
(including DACH) and ensure alignment between product positioning, sales enablement, and market competitiveness. You will work cross-functionally with Global Product managers, Sales & local marketing teams, and Global Digital team to develop the business & drive growth.

Main Accountabilities
Your role will cover two main areas: Product Marketing & Strategy and Go-to-Market.

Product Marketing & Strategy

• Analyze and monitor market trends, competitor products, and pricing strategies across target regions. Build a good understanding of the market focused on:

• Consumer purchase and usage behavior.

• Competition knowledge.
• Trends inside and outside our industry

• Requests from commercial companies.

• Identify product needs and opportunities to maintain and grow a competitive portfolio. Develop & manage the product roadmap for the categories in coordination with the Global Product Management Team. Collaborate closely with Local sales teams (commercial companies/countries) to collect feedback and define market-fit actions.

• Define and update positioning and pricing strategies in collaboration with Revenue Growth Management Team & local sales teams.
• Support the implementation of new products into the market, including product roll-out plans and go-to-market coordination.
• Control the complexity of the Portfolio (SKU rationalization) and inventory levels.
• Support the forecasting activities providing a view of the market trends and competitive situation.

Go-to-Market

• Recommend, create and update sales-oriented documents such as benchmark tables, sales pitch, range recap.

• Provide guidelines and support Marcom Manager and Training team for execution of B2B and B2C communication materials, such as:

• Annual catalogs

• Product visuals
• Product leaflets and brochures
• Videos
• Coordinate content update in new tools (PIM, Brand websites, …).

• Monitor user's satisfaction via available tools (reviews platform, social media, sales feedback…)

• Design and deliver training programs for sales teams, distributors, and partners to drive product adoption and technical understanding.

• Develop sales enablement materials (presentations, brochures, technical sheets, videos) to support product launches and campaigns.
• Understand the B2C, B2B2C & D2C dynamics to define the best strategy for the category.

What We Expect From You

• Degree in Engineering, Business Administration, or Economics, ideally with a specialization in Marketing or Business Strategy.
• Strong strategic thinking, analytical, and cross-functional leadership skills.
• Able to exchange and work as a team with R&D and Factories' teams as part of product development process
• Knowledgeable in Excel, Power BI, PowerPoint and experience using data-driven insights for decision-making.
• Understanding of e-commerce and marketplace dynamics.
• Excellent communication and presentation skills in English and German (written and spoken).
• Willingness to travel internationally to engage with sales teams, partners, and industry events (around 40% of the time).

What You Can Expect From Fluidra

• Be part of a global leader in the pool and wellness sector, driving innovation and sustainability.
• Join a multicultural and collaborative team with real opportunities for growth and impact.
• Contribute to projects that shape the future of pool technology and customer experience.
• Hybrid working model, flexible working hours, and offices located in Sant Cugat del Vallès (Barcelona area)

Are you ready to turn water into a better world?
At Fluidra, we promote an inclusive workplace where everyone is welcome — regardless of sex, gender, age, origin, sexual orientation, gender identity or expression, beliefs, or abilities. We believe diversity fuels innovation, teamwork, and a more sustainable future.