Business Lead Growth

At ING we are looking for Business Lead Growth & Digital for Affluents 

Your role and work environment:

The purpose of this role is to work closely with the head of Affluents to strategically lead the development and execution of initiatives that drive growth, enhance client engagement, and elevate the overall performance of the Affluents segment. Central to this responsibility is providing leadership over digital channels and customer communications, ensuring seamless and effective engagement across all touchpoints to support these strategic objectives, in close alignment with Digital, Growth and Marketing teams.

Your key responsibilities:

Strategy Office: Run the strategy office for Affluents. Develop, manage and monitor strategy, commercial and financial projections & prepare corporate presentations for senior internal & external stakeholders.

Data strategy/Business Intelligence: Instill data driven decisions (inc. modelling, leveraging on the banks data capabilities) to – among others – define and monitor (a) customer eligibility criteria to enter/exit the Affluents segment and (b) sales performance. Use customer analytics to understand behaviors and trends, enabling proactive management and competitiveness.

Sales Funnel Optimization: Lead the refinement of the digital sales funnel to acquire and develop affluent clients. Design and implement targeted acquisition strategies,  develop personalized engagement, and ensure seamless onboarding.

Communications Strategy: Develop and manage a unified communications plan, covering both operational and commercial messaging. Craft impactful campaigns to increase client engagement, all in close coordination with the growth & digital PI tribes to meet the segment's evolving needs.

Digital Experience: Drive the evolution of the digital experience tailored to the segment, together with the digital and UX teams

All the above imply building effective partnerships with Growth, Digital & Marketing tribes in the PI segment and facilitate cross-functional projects, ensuring solutions remain robust, compliant, and tailored for the Private Banking segment.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don't hesitate to apply

Education: Bachelor's degree in Finance, Economics, Business Administration, or similar; MBA preferred.

Experience: Minimum of 12 years in banking, with at least 5 years leading teams and managing complex channels or products. Background in Private Banking is a plus.

Key Competencies:

Strategic vision and results orientation.

Deep knowledge of the Affluents segment and financial products.

Leadership skills in agile environments.

Ability to influence and manage stakeholders.

Languages: Spanish and English (high proficiency).

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you

Be flexible my friend.

Our model is all about flexibility and accountability. Keeping both our customers and our colleagues needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

Restaurant card.

So that thinking about what to have for lunch doesn't take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more

Health insurance.

For you and all your family (spouse/partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions.

Special mortgage conditions after 6 months working at the bank.

And you can benefit from our pension plan after 1 month with us

More vitality and more belonging

360º care of the employee (physical, mental, financial, and social).

Health services in company (physiotherapy, phycological and medical services).

Orange sports (football, basket, running, golf, gympass …).

Employee Networks: Rainbow Lions (LGBTQI+) & Leonas.

Get to know Us

We are a team of more than 1600 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead—that's our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you

En ING buscamos Business Lead Growth & Digital for Affluents

Tu rol y entorno de trabajo:

El propósito de este rol es trabajar estrechamente con la persona responsable de Affluents para liderar estratégicamente el desarrollo y la ejecución de iniciativas que impulsen el crecimiento, mejoren la interacción con clientes/as y eleven el rendimiento general del segmento Affluents. Una parte central de esta responsabilidad es liderar los canales digitales y las comunicaciones con clientes/as, garantizando una interacción fluida y efectiva en todos los puntos de contacto para apoyar estos objetivos estratégicos, en estrecha colaboración con los equipos de Digital, Growth y Marketing.

Tus principales responsabilidades:

Oficina de Estrategia

Gestionar la oficina de estrategia para Affluents. Desarrollar, administrar y supervisar la estrategia, proyecciones comerciales y financieras, y preparar presentaciones corporativas para personas interesadas internas y externas de alto nivel.

Estrategia de Datos / Inteligencia de Negocio

Impulsar decisiones basadas en datos (incluyendo modelización y aprovechamiento de las capacidades de datos del banco) para definir y monitorizar, entre otros, (a) criterios de elegibilidad de clientes/as para entrar/salir del segmento Affluents y (b) rendimiento comercial. Utilizar analítica de clientes/as para comprender comportamientos y tendencias, habilitando una gestión proactiva y competitiva.

Optimización del Embudo de Ventas

Liderar la mejora del embudo digital de ventas para captar y desarrollar clientes/as Affluents. Diseñar e implementar estrategias de adquisición específicas, desarrollar interacciones personalizadas y garantizar una incorporación fluida.

Estrategia de Comunicación

Desarrollar y gestionar un plan de comunicación unificado, que cubra mensajes operativos y comerciales. Crear campañas impactantes para aumentar la interacción con clientes/as, en estrecha coordinación con los tribes de Growth y Digital para responder a las necesidades cambiantes del segmento.

Experiencia Digital

Impulsar la evolución de la experiencia digital adaptada al segmento, junto con los equipos de Digital y UX.

Todo lo anterior implica construir alianzas efectivas con los tribes de Growth, Digital y Marketing en el segmento PI, y facilitar proyectos transversales, asegurando que las soluciones sean sólidas, cumplan con la normativa y estén adaptadas al segmento de Banca Privada.

¿Qué buscamos?

¿Quieres saber si este puesto es para ti? Estas son algunas de las cualidades que más valoramos para este rol. Si encajas… no dudes en postularte

Formación: Grado en Finanzas, Economía, Administración de Empresas o similar; MBA valorado.

Experiencia: Mínimo 12 años en banca, con al menos 5 liderando equipos y gestionando canales o productos complejos. Experiencia en Banca Privada es un plus.

Competencias clave:

Visión estratégica y orientación a resultados.

Conocimiento profundo del segmento Affluents y productos financieros.

Habilidades de liderazgo en entornos ágiles.

Capacidad para influir y gestionar personas interesadas (stakeholders).

Idiomas: Español e inglés (alto nivel).