B2C Sales Manager

B2C Sales Manager / Team Leader

Location: Barcelona, Spain

Working pattern: Full Time

Contract Type: Permanent

Number of roles: 1

Salary: €30,000 - €45,000 per annum + bonus commission

Part of the Kaplan Languages Group, Kaplan International Languages is a global leader in education, creating life-changing language learning experiences for students around the world. We support over a million learners globally, with our people at the heart of everything we do.

Kaplan International Languages is a market leader in the Italian market, with a strong, loyal brand presence.

For more of a flavour, visit:

We are recruiting a leader for our Italian B2C Sales Team, based in our modern offices in the heart of Barcelona Depending on experience, this role will be appointed at one of two levels:

• Team Leader – a player–coach role, spending approximately 50% of time selling and 50% leading and coaching others.
• Sales Manager – a pure people-management role, focused on developing the team, driving performance, and shaping sales strategy.

One appointment will be made, with responsibilities and seniority aligned to the successful candidate's profile.

Working closely with Marketing and the EU B2C Sales Director, you will play a key role in driving growth in this strategically important market.

This is an excellent opportunity for an exceptional Sales Manager who is looking to expand their skills and build their career with an industry leader.

A detailed job description can be viewed . If the link does not work for you, please copy and paste the following URL into your web browser:

What you'll bring to the role

You are commercially driven and motivated by developing others. You enjoy using data to improve performance and creating a positive, results-focused sales environment.

You'll also bring:

• Strong communication skills in both Italian and English (additional languages a plus)
• Proven experience in B2C or direct sales

Either:

• Experience leading or coaching others (Team Leader level),

Or

• Experience managing a sales team (Sales Manager level)
• Confidence using CRM systems (Salesforce preferred) and analysing sales performance data
• A coaching mindset combined with a strong results focus

What we do

The Kaplan Languages Group is part of the Kaplan Inc, one of the world's largest and most diverse education and assessment providers. Established in 1938 by Stanley Kaplan, we operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Kaplan Language Group (KLG) is a leader in the educational travel sector, helping thousands of customers to realise their dreams of travelling abroad to improve their language skills. For more information on the businesses in the Kaplan Languages Group, please visit Kaplan International Languages, ESL Education and Alpadia Language Schools

What we offer

• Competitive salary aligned to role level (€30,000–€45,000 base) plus commission/bonus
• Clear development and career progression opportunities
• 23 days' annual leave plus public holidays
• Restaurant Ticket scheme and discounted private medical insurance
• Free language courses
• A collaborative, international working environment in modern Barcelona offices
• Relocation support if required

How to apply

Please apply with CV and cover letter no later than 31st January 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team