Senior Demand Generation Manager

Senior Demand Generation Manager – Spain

Spain | Remote-friendly

€50,000 | 10-month maternity cover

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I’m working with a high-growth B2B SaaS business that is scaling internationally and hiring a Senior Growth Marketing Manager to own marketing-led growth for the Spanish market.

Spain is already a significant and successful market for the business, contributing around 30% of its overall €40m ARR, so this isn’t a market that needs building from scratch. You’ll take ownership of an established territory, with the opportunity to test new ideas, improve what already exists and directly influence its next stage of growth.

This is a hands-on, commercially accountable role for someone who enjoys being close to Sales, understands their numbers, and is constantly looking at what is and isn’t working.

The role

You’ll own the Spanish growth plan, translating commercial targets into the campaigns, channels and activity needed to generate qualified pipeline and revenue. Around 80% of the focus is net-new acquisition, predominantly targeting the mid-market, alongside opportunities to grow and cross-sell within the existing customer base.

You’ll also have responsibility for Mexico, which is becoming an increasingly important market for the business. Previous experience of Mexico would be useful, but isn’t essential.

You’ll manage a Marketing Executive and an SDR, work extremely closely with the local Sales team, and collaborate with central Product Marketing, Content, Performance and Digital specialists.

The role spans digital demand generation, content, email, paid, webinars and ABM, but also events, trade shows, trade media, partnerships and local PR/communications. So this is broader than a traditional SaaS Performance Marketing or Demand Generation position.

What you’ll be doing

• Owning the Spanish marketing plan against qualified pipeline, bookings and revenue targets
• Working closely with Sales to understand market priorities, ICPs, pipeline quality and conversion
• Using HubSpot/CRM and funnel data yourself to understand what is working, where conversion is dropping and where to focus next
• Building integrated campaigns across paid, content, email, webinars, ABM, events, trade media and partnerships
• Identifying and testing new campaigns, propositions, formats and channels rather than simply repeating an existing playbook
• Developing campaigns for priority accounts, ICPs and new customer segments
• Working with Product Marketing and Commercial teams on cross-sell opportunities within the existing customer base
• Owning local events and trade shows as part of the wider demand generation strategy
• Managing relationships with relevant trade media, partners, agencies and suppliers
• Managing the local marketing budget and deciding where to increase, reduce or redirect investment
• Reporting on performance through to opportunities, pipeline and bookings
• Managing and prioritising the workload of the Marketing Executive and SDR
• Staying close enough to execution to step in and get things done when required

Where you'll set the strategy vs execute yourself

This is not a role where you personally execute every marketing channel.

You own the overall strategy and commercial results for the market, then work with your team and central specialists to bring different parts of that plan to life.

You’ll typically set the strategy and coordinate others for:

• Paid media: deciding where paid fits, campaign priorities, audiences, messaging, budget and objectives, with specialists supporting execution
• Content: defining the campaign, target audience, themes and assets required, with the Marketing Executive producing much of the con