Performance Copywriter

Why MailerLite?:
- You'll see your words drive real results
- Your copy won't sit in a backlog
- it'll run against real audiences, generate real data, and directly move conversion metrics.
- You'll grow, develop and evolve
- As part of a team that's always looking for new, innovative ways to offer value to customers, you'll constantly be experimenting, learning, and trying out new things.
- You'll take ownership
- We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.
- You’ll have experts on hand
- Whenever you’re stuck, your teammates with a wide range of expertise are ready to help you grow. And they’d love for you to share your knowledge too
- You'll pick where you work, every day
- We embrace the remote culture. Every day you get to choose the environment makes you most productive.
- You'll have stability
- We value a stable workplace MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase. What you’ll work on:
- Conversions driven Search & Social Ad Copywriting:Write high-intent headlines and descriptions for Google Ads (RSA) that improve Quality Score and lower CPA. Craft compelling ad copy for Meta, LinkedIn, and other social platforms.
- High-Conversion Landing Pages:Design the narrative flow and write the copy for landing pages that maintain “message match” from the ad and convert traffic at each stage of the funnel.
- Conversion Rate Optimization (CRO):Constantly A/B test headlines, CTAs, and hooks. You’ll analyze performance data to iterate on winning copy and phase out underperforming assets.
- Multi-Channel Scripting:Write high-impact scripts for both short-form and longer-form video ads.
- Collaborative Strategy:Work closely with Ads managers and designers to ensure the creative vision aligns with the technical targeting and visual elements.
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- 3-5 Years of Experience**:Proven track record in a performance marketing agency or a fast-growing B2B brand.
- Native English Proficiency:Excellent written and verbal communication skills in English.
- US Market Competency:Proven experience and deep understanding of the US market.
- A "Conversion-First" Mindset:You know the difference between "clever" copy and "converting" copy. You understand consumer psychology and triggers.
- Technical Literacy:Familiarity with Google Ads interfaces, landing page builders, and basic SEO principles.
- Data Fluency:You aren't afraid of the numbers. You can look at a dashboard, see a high bounce rate, and know exactly how to rewrite the hero section to fix it.
- Portfolio of Wins:You have a proven track record of success. You can show us campaign metrics, before-and-after copy examples, or case studies that demonstrate a direct lift in conversions.
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Working hours
overlap:At least 4 hours of daily overlap with the CET timezone. -

What we offer
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- Yearly gross salary: From $50,000 per year, with final compensation based on experience and qualifications
- Remote-first culture:Our team works remotely from around the world
- International health insurance:Provided with coverage in most countries, with a monthly payout available in select countries where coverage is limited
- Company-paid retreats:Once a year, we gather for a week to work, learn, and have fun together
- 31 days of vacation (including public holidays):We encourage you to unplug and recharge
- 12 paid sick days:For your physical and mental well-being, no doctor's note required. Parents can use them to care for their sick children
- 4 creative days:One paid day off per quarter to do something creative and fun
- 12 parental days:Enjoy one paid day off each month to treasure time with your children
- Parental leave:100% paid leave when welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption
- Parenting budget of $1000:A $1000 special gift to celebrate the arrival of your little one, whether through childbirth or adoption
- Joy Budget:Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time
- MacBook and other tools:These help you to do your job efficiently