Gtm Engineer

**At Preply, we are unlocking human potential through learning.**:
We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

**Join our B2B Chapter**:
At Preply, we've built our reputation by excelling in the B2C market, and now we're revolutionizing corporate learning with our Business solution. Our platform empowers companies to upskill their employees in languages, equipping them with the confidence and communication skills needed to excel. Industry leaders such as ByteDance, Delivery Hero, and McKinsey & Co have already experienced the transformative impact of our solutions, unlocking their employees' potential and driving better customer outcomes and increased revenues. Scaling Preply Business is a top priority, and you will be at the forefront of this exciting journey.

We are looking for an innovative **GTM Engineer **to own and optimize our end-to-end B2B buyer journey. This role will be a critical player in defining and implementing strategies to engage high-potential ICP accounts, convert pipeline into revenue, and experiment across the customer journey to discover new paths to growth. This person will leverage cutting-edge GTM tools and technologies, AI-driven automation, and data insights to enable our Sales, SDR, KAM, and Marketing teams to perform at their best.

**What you'll be doing**:

- **Develop and Implement TAM and Scoring Models**
- Design and build the Total Addressable Market (TAM) and scoring framework within our Customer Data Platform.
- Leverage data insights to prioritize high-potential accounts, improving targeting accuracy for Sales and Marketing teams.
- **Track Intent Signals Across Relevant Accounts**
- Implement and maintain tracking mechanisms for intent signals across high-value accounts, utilizing data insights to inform engagement strategies.
- Continuously analyze account behavior to guide personalized outreach and timely engagement, helping the team stay ahead of buyer intent.
- **Lead Allocation and Orchestration**
- Develop lead allocation processes to ensure optimal distribution of leads to sales reps and automated campaigns.
- Work closely with Sales to refine allocation strategies based on rep capacity, account potential, and current engagement metrics.
- **Own the Revenue Orchestration Stack**
- Manage, integrate, and optimize key revenue tools (Getcargo, Clay, Lusha, Zoominfo), integrating into Preply current tech stack.
- CDP: Snowflake,
- Intent tracker: Captaindata, Qoala, Evabot, etc.
- CI/CD: GitHub Action & GitLab,
- Outreach solution: Instantly.ai, Lemlist, Outreach, HeyGen,
- CRM: Salesforce & hubspot
- Bi tool: looker
- Ensure all tools within the stack work together seamlessly, providing actionable insights and operational efficiencies that enhance the buyer journey and streamline sales processes.
- **Drive Pipeline Generation and Opportunity Alignment**
- Ensure the right resources are aligned with the right opportunities to maximize effectiveness and pipeline coverage.
- Oversee **AE lead allocation** to match account potential and rep expertise.
- Optimize **SDR allocation** for targeted engagement with high-priority accounts.
- Spearhead **growth campaigns** to create and nurture opportunities that drive revenue impact

**What you need to succeed**:

- Proven experience in GTM operations, revenue operations, or a related role, ideally within a B2B environment.
- Strong technical knowledge of modern GTM tech stacks, revenue orchestration tools (e.g., Getcargo, lead gen tools), and intent data tracking platforms.
- Experience in designing and implementing TAM models, lead scoring, and intent-based engagement strategies.
- Analytical mindset with the ability to leverage data to drive strategy and process improvements.
- Excellent cross-functional collaboration skills, with experience aligning Sales, Marketing, and RevOps strategies.
- Ability to manage complex tech stacks and integrate new technologies to support scalable growth.

**Why you'll love it at Preply**:

- An open, collaborative, dynamic and diverse culture;
- A competitive financial package with equity, leave allowance and health insurance;
- Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
- Access to free mental health support platforms;
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting).

**Our Principles**:

- **Care to change the world** - We are passionate