Test and Targeting Analyst Region South Europe

**Company Description**
At H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone - regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.

In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed? Learn more about H&M here.

As a Test and Targeting Analyst, you will play a key role in driving customer value and sales by supporting regional markets with targeted customer selections and media strategies. You will work cross-functionally to optimize omni-channel performance and customer-centric initiatives.

Main Responsibilities:

- ** Customer Selections, Segments, and Audiences**: Support regional markets in selecting the right customer segments and target audiences for various activities using global segment structures (Adobe & SAS) for media, rewards, and communication channels. Verify segment sizes and relevance to ensure effective targeting.
- ** Identify business growth opportunities**: Together with Insights & Analytics team members, identify business growth opportunities to increase customer lifetime value and profitability through segmentation and hypothesis testing with the final aim of contributing to regional growth.
- ** Recommend Customer-Centric Commercial & CRM Actions**: Analyze marketing performance on a customer and media level, seeking for a positive impact on customer lifetime value and profitability, having a cost-conscious mindset.
- ** Drive the Test and Learn Agenda**: Lead the region's test and learn agenda, upskill regional teams on testing importance, and leverage tools such as MMM and Attribution Models to assess the incrementality of media investments.

**Qualifications**
Education
- Bachelor’s degree in Economics, Statistics, Engineering, or related field. An advanced degree or relevant certifications are advantageous.

Skills & Experience
- Self-motivated, result oriented problem solver with strong business sense to be able to put insights into the right context
- Proficiency in using CRM platforms and familiarity with data analysis and reporting tools.
- Knowledge, skills and interest in business and customer analysis
- Strong analytical skills and proficiency in data analysis tools and statistical techniques.
- Proficiency in SQL and experience managing large datasets from multiple data sources.
- Knowledge of Python/R or other programming language.
- Excellent communication and presentation skills to convey analysis findings and recommendations effectively.
- Ability to translate insights into actionable strategies and support cross-functional teams in decision-making with the ability to drive recommendations through to key stakeholders.
- Detail-oriented with the ability to manage multiple projects and deadlines.
- Understanding of customer journey mapping and customer experience principles.
- Proven experience (typically 3+ years) in CRM management, customer analytics or related roles.
- Experience working in PowerBI, Tableau or other data visualization tool is highly meriting
- Experience with creating and maintaining strong working relationships with people from different business functions
- Meriting competence within digital/tech and omni ways of working

**Additional Information**
This is a full-time position and will be based in Barcelona.

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