Test and Targeting Analyst

hace 5 días

Barcelona, España H&M A tiempo completo

**Company Description** WHAT YOU’LL DO**

As a Test and Targeting Analyst, you’ll help boost customer value and sales by creating and guiding regional teams in selecting the right audiences and setting effective customer & media strategies. Using tools like High touch and GCP, you’ll define customer segments, support the setup and follow-up of A/B tests, and turn results into actionable insights. You’ll work closely with analytics teams to identify growth opportunities, lead the region’s test-and-learn agenda, and connect global and regional teams to align on targeting and media effectiveness.

**WHO YOU’LL WORK WITH**

You’ll be part of the Customer Activation team in the region, collaborating closely with Insights & Analytics, as well as commercial and digital teams at both regional and global level. Together, you’ll build impactful strategies that bring us closer to our customers, increase their customer lifetime value and enhance our omni-channel performance.

**WHO YOU ARE**

We’re looking for a curious and analytical mind, someone passionate about turning data into impact. You combine strong technical skills with a collaborative approach, and you’re confident navigating across teams and tools.

To succeed in this role, you have:

- A degree in Economics, Statistics, Engineering or a related field.
- At least 3 years of experience in CRM, marketing analytics, or similar roles.
- Strong analytical skills and proficiency in SQL; knowledge of Python is a plus.
- Experience working with CRM platforms, audience management tools, and preferably Hightouch and GCP.
- Excellent communication and storytelling skills - you know how to make data speak.
- Experience with Power BI, Tableau or other visualization tools is a strong asset.
- A hands-on, structured mindset with attention to detail and the ability to manage multiple priorities.

**WHO WE ARE**

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

**WHY YOU’LL LOVE WORKING HERE**
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally

**JOIN US**

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

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