Cro Executive

**Who are we**: At Pearson, our mission is to add life to a lifetime of learning. We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact. Our vision is to help everyone realize the life they imagine through learning. We are committed to bravery, decency, and imagination in everything we do. Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape. We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions. We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results. Learn more at: Our Company | Pearson plc

**Role overview and purpose**: We are seeking a talented and driven CRO Executive to join Pearson’s vibrant English Language Learning (ELL) division. This is a fantastic role for someone looking to use both their strong CRO skills to hone and deliver effective digital marketing tactics and support a growing testing and optimisation strategy for our flagship English language test, Pearson Test of English.

You will work as part of ELL Marketing’s eCommerce team and with our Marketing Optimisation lead and data team to devise and implement effective AB testing, campaign features, and other marketing optimisation content. This is a time of growth for our business, and you will also have the opportunity to contribute to our optimisation and martech strategy across more digital customer touchpoints.

**Key responsibilities**
- **CRO Strategy Execution**:

- Work with regional and global marketing teams to understand campaign objectives and identify tactics to increase conversion
- Ability to analyze user behaviour and content performance to identify areas for improvement.
- Work with colleagues to shape and execute A/B tests, multivariate tests, and other optimization tactics to enhance conversion rates.
- Collaborate with UX designers and developers to implement changes based on testing results and insights.
- Monitor and report on key performance indicators (KPIs) related to content changes and testing, including but not limited to user engagement, user progression, ATB, and checkout funnel.
- Maintain and update testing roadmaps and documentation to ensure learnings are captured and shared with the wider ecommerce team.
- Stay updated on industry trends and emerging best practices in content marketing and CRO.
- **Content Creation**:

- Develop engaging, persuasive and tailored marketing copy for AB test interventions (including pop-ups, toasts, and snack bars)
- Collaborate with teams to plan and implement an expanding testing and optimisation strategy
- Collaborate with cross-functional teams to ensure content aligns with brand messaging and tone of voice, and supports business & marketing objectives.
- Conduct keyword research and implement SEO best practices to enhance content visibility.

**Qualifications/experience**:

- A qualification that relates to Marketing, Communications, or proven on-the-job experience in content creation, copywriting, and digital marketing.
- Familiarity with CRO principles and tools (e.g., VWO, Optimizely).
- Experience writing/editing HTML/CSS for AB test creation
- Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
- Experience in optimising content for SEO, and using SEO keyword tools (SEMRush, Ahrefs)
- Excellent written and verbal communication skills, and the ability to adapt copy for different marketing channels and purposes
- Creative mindset with a strong attention to detail - particularly when conducting tests and analysing results.

**Diversity, Equity & Inclusion**

We’re committed to equity and opportunity, so that all learners can realise the life they imagine and see themselves in our services and products. We believe learning is a powerful force for change and that diversity, equity and inclusion are fundamental to who we are. We’re committed to addressing all forms of systematic racism, discrimination and inequality in everything we do. We also believe in giving everyone in the company the chance to help shape a more inclusive culture, in which everyone feels a sense of belonging and in which everyone acts with integrity day-in, day-out. To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here.

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will stay confi