Digital Sales Development Executive Human Capital Management

**We help the world run better**

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.

SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values: Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.

**Job Profile**

The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.

As a Digital Sales Development Associate, you will work with a team focused on sourcing and nurturing demand to grow SAP’s Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers. You will be focusing on SAP’s solution area described below.

**Solution Specialization**

Human capital management (HCM) provides organizations with the tools and technology to enable meaningful, productive, and personal employee experiences that drive business results.

HCM focuses on putting people at the center of business to drive transformative results. These solutions will provide organizations with the tools and technology to enable meaningful, productive, and personal employee experiences that drive business results. HCM solutions connect core HR and payroll, talent management, and people analytics, but with a unique focus on the employee experience. By understanding, anticipating, and listening to the needs and expectations of each individual, HCM enables organizations to streamline HR operations, improve employee engagement, and make data-driven decisions to optimize their workforce. It's a powerful tool for enhancing overall HR efficiency and ensuring the success of an organization's talent management strategies.

**Key Responsibilities and Tasks**

Overall Description

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:
2.Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)

3.Nurturing leads received from other demand generation functions and progressing stalled pipeline. For targeted outbound campaigns, leads will be qualified according to the applicable methodology and handed over to Sales using standard global process.

Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.

**Campaign Execution & Lead Management**:

- Support and cooperate with Field Marketing, Solution Specialists, Account Executives
- Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
- Pass qualified leads to Sales resource for opportunity management and execution
- Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

**Training & Enablement**:

- Assist in activities to enhance demand generation and product/solution skills
- Be active part of either classroom, e-learning, virtual classroom, or mentor-lead activities
- Complete all enablement requested in a timely manner

**Experience and Language Requirements**
- 1 to 2 yea