Growth and Marketing Manager

**Description**:
Location: Barcelona (hybrid)

Department: Marketing & Growth

Start date: January 2025

Reports to: CEO

**About Us**

Dragons Group is an international independent creative agency with HQs in Barcelona and teams working from the US, Germany and Benelux.

We are a specialized digital advertising agency connecting the Digital and Real World with Creative Solutions.

We aren’t a huge agency where you’ll be just another cog in the machine. We are a medium-sized independent creative agency that is experiencing rapid growth and is looking to hire energetic and highly motivated people.

We are seeking a talented and experienced a Growth and Marketing Manager who will take a lead role in shaping and executing comprehensive growth strategies. This includes managing external and internal communications to engage cross-functional teams around shared growth objectives.

You’ll work closely with leadership to ensure that internal teams and are engaged, informed, and aligned with the agency’s marketing vision and strategic goals

**Key Responsibilities**

Growth Strategy Development:

- Develop and execute multi-channel marketing strategies that combine external communications (organic social media, thought leadership, speaking engagements) with internal communications (case studies, newsletters, employee engagement).
- Identify new opportunities for growth, including speaking engagements, partnerships, awards.

External Communications:

- Alongside our Strategy team, lead the agency’s social media strategy, creating and executing organic campaigns on platforms like LinkedIn, Instagram, and TikTok to build our brand, recruit and employee engagement
- Secure speaking opportunities at industry events, webinars, podcasts, and conferences to position the agency as a thought leader in the digital advertising space.
- Oversee the creation and distribution of public-facing content, including blogs, articles, whitepapers, and press releases, to boost the agency’s visibility and credibility.
- Engage directly with online communities, responding to comments and fostering discussions that enhance brand engagement.

Internal Communications:

- Ensure alignment across teams by developing and maintaining internal communication strategies
- Provide clear, consistent updates on marketing initiatives, performance, and goals to internal stakeholders, ensuring transparency and cohesive teamwork
- Lead the end-to-end process for pitches and new business presentations, coordinating seamlessly across creative, design, and account management teams to ensure alignment with business objectives and maximize impact.

Client Acquisition & Lead Generation:

- Develop integrated strategies for lead generation, utilizing organic social media, content marketing, and speaking opportunities to increase brand visibility and attract new clients.
- Build the customer database to optimize the lead-to-client conversion process, ensuring that leads are efficiently nurtured and converted.

Campaign Planning & Execution:

- Collaborate with internal stakeholders to build messaging with client needs and brand standards.

Data-Driven Insights:

- Use data and analytics to measure the success of external campaigns and internal initiatives, providing actionable insights for optimization and growth.
- Report on key performance metrics across both external communications (e.g., social media engagement, speaking events) and internal communications (e.g., team alignment, campaign execution).

Brand Development & Positioning:

- Lead efforts to enhance the agency’s brand identity and market positioning through consistent external communications, including content creation, media outreach, and public speaking.
- Help to refine the agency’s internal messaging and brand voice, ensuring consistency and alignment across both client-facing and internal communications.

Team Leadership & Collaboration:

- Collaborate with cross-functional teams, including creative, design and account management, to ensure all marketing campaigns and messaging are aligned with business objectives and drive desired results.

Budget Management:

- Manage the marketing budget, allocating resources efficiently between external initiatives (social media, speaking engagements) and internal communication efforts (team alignment, internal tools).
- Provide regular budget performance reports, ensuring that resources are being utilized effectively to meet growth and marketing goals.

**Requirements**:
**Requirements**:
**Experience**:

- 3+ years of experience in digital marketing, growth marketing, or a related field in a fast-paced, agency environment.
- Proven track record of success in managing both external communications (social media, content marketing, public relations) and internal communications (team collaboration, messaging, and alignment).
- Experience securing speaking opportunities at industry conferences, webinars, or podcasts is highly desirable.

Skills