Senior Business Development Representative

**Role Purpose**

The Senior Business Development Representative role is part of the EMEA Commercial Operations organization and as such provides commercial sales support to the Region’s sales organization.

In this newly created position, the BDR is responsible for driving the growth of new business of Rockwell Automation’s portfolio of Products, Software, Hardware, Services for an assigned set of accounts and in finding new customers.

This position requires an individual with a track record of experience finding the right strategic customers and contacts to pitch and present our software and hardware solutions to identify potential needs that could lead into a future opportunity. This team operates in a fast-paced, start-up environment.

**Key Responsibilities**
- Contribute to pipeline building
- Qualify leads from marketing and other sources to transition to the appropriate software sales resource and identify key buying influencers within prospects to solicit appointments for senior level (director, VP, CxO) discussions.
- Successfully manage campaign and lead follow-up effectively, efficiently, and creatively.
- Develop and deliver innovative solutions and ideas to engage with customers from the ever-changing landscape of digital sales tools and tactics.
- Accurately record activities and opportunities in Microsoft Dynamics CRM and Outreach.io
- Leverage Social tools such as LinkedIn Sales Navigator to nurture leads, contacts, opportunities through the sales cycle to successful new contracts for Rockwell Automation
- Understand customer behaviors to identify reach, trends, influencers, opportunities, and future strategies.
- Talk to customers. You are the face of our company to our customers. How you communicate and work with them creates the positive experience that keeps them loyal. You will understand what drives their business. You will proactively resolve issues. You will make a difference.
- Make us all smarter. You will gather customer and business insights about your customer's organization and the industry, and connect that insight to opportunities for us to offer comprehensive solutions.
- Plan and act. We have proven methodologies for qualifying customer opportunities, engaging resources and sharing insights - all the things that impact how a customer makes decisions (and why a customer will choose us).
- Collaborate and advise. You have access to one of the most skilled networks in the automation world, bright minds in Marketing that will help you deliver the right content at the right time to your stakeholders and decision makers.
- Influence customer purchases. That’s the best part - through your knowledge, expertise and skills, you’ll help a customer make the right buying decision.

**Skills, Knowledge, Experience And Education**
- Bachelor's degree (preferably in marketing, business. sales, engineering, or operations discipline)
- OR 2+ years of relevant equivalent experience in lieu of a degree
- Minimum 1+ years in digital, inside, and/or software Sales
- Experience with CRM (Dynamics CRM a plus)
- Experience in research and discovery to find the right contacts and customers.
- Experience selling software solutions virtually.
- Demonstrated ability to effectively communicate and execute sales strategies using digital/social media platforms.
- Exceptional project management, communication, and presentation skills.
- Demonstrated ability to record sales pursuits effectively and efficiently in a CRM system.
- ,. Ability to thrive in a dynamic, fast-paced environment.
- Experience with sales/marketing automation systems and analytics tools like
- Preferred Microsoft Dynamics 365, LinkedIn Sales Navigator, Outreach.io
- Complimentary Eloqua, Power Bi, Seismic, is a plus.
- Knowledge of industrial automation business and related product and service offerings is a plus.

**Temperament**
- Highly motivated
- Agile worker both independently and collaboratively
- Stress resistant
- Change Agile

**Information Processing Capability**
- Multiple customers
- Multiple Products, Services, Software knowledge of Rockwell Automation Portfolio
- Multiple Campaigns

**Accepts Role Requirements**
- Ability to travel greater than 10% of time
- Selling activities over the phone

**Key Performance Metrics**
- Sales generated through support to a set of Account Managers
- Sales generated through individually generated opportunities