CRM Data Analyst

hace 3 días

Madrid, España Ryanair A tiempo completo

**Ryanair **is Europe’s favourite airline, carrying over 116m p.a. on more than 1,800 daily flights from 84 bases, connecting 200 destinations in 31 countries on a fleet of 330 Boeing 737 aircraft, with a further 350 Boeing 737’s on order, which will enable Ryanair to lower fares and grow traffic to 180m p.a. by FY24. Ryanair has a team of more than 10,000 highly skilled aviation professionals delivering Europe’s No.1 on-time performance, and has an industry leading 31-year safety record.
**Travel Labs** is a state of-the-art digital & IT innovation hub based in Dublin, Wroclaw and Madrid, creating **Europe’s Leading Travel Experience for customers. As a result of our continued expansion, we are opening an new office in the heart of Madrid City Centre and we want to hear from the best CRM executives Madrid has to offer to join our Travel Labs.**
**The Role**

This role is critical for the business to help understand the behavior of our customers through converting the data produced into insight and communicating it to senior stakeholders across Ryanair.

**Your responsibilities as a CRM Data Analyst will include**
- **Understand the key metrics that the CRM and Marketing team generate and support the delivery of reporting and performance analysis.**
- **Work with the CRM, marketing and technical teams (BI, Data Science, Marketing Ops) to develop measurement frameworks, metrics and models to drive business performance.**:

- Reporting directly to the CRM Manager, and supporting Data Analyst Lead, CRM and marketing managers, and other stakeholders with ad-hoc data analysis requests.
- Query datasets from different sources, turn data into information, information into insight and insight into customer and business recommendations.
- Develop quantitative analysis to drive business decisions and strategy within CRM and marketing.
- Provide analytical support for day-to-day insight queries and help the CRM and marketing team become more data literate.
- Build dashboards and ongoing reports.

**Requirements**:

- 3+ years of experience in a CRM analytics role
- A/B testing experience is required
- Experience with large datasets and proficient in using SQL to derive insights
- Experienced in using visualisation tools to produce insightful charts that support insight narrative
- Ability to scale and automate insights through reports and dashboards (e.g. PowerBI/Tableau)
- Experience with Python and/or R is a plus.
- Knowledge on data structure and data set management in Google Cloud Platform is a plus.
- Excellent communication skills, both written and spoken, in English is a must.
- Ability to relay technical knowledge to stakeholders with various levels of technical knowledge
- Attention to detail and good time management and prioritisation skills a must

**Qualifications**:

- Bachelor or Masters degree in a quantitative field such as Mathematics, Statistics, Data Analytics, Computer Science, or equivalent work experience.
**Benefits**
- Competitive salary
- Flight ticket discount
- Remote Work 3/5
- Fresh workplace environment

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