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Senior Data Analyst (CRM)Who Are We? We are Welltech - a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits - a testament to the real value our innovative, engaging wellness solutions deliver every day. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps - Muscle Booster, Yoga-Go and WalkFit - empower millions to transform their lifestyles and unlock their personal wellness journeys. Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers. If this looks like you and you thrive in a fast-paced environment, youll fit right in at Welltech. Lets build wellness for millions together. What Were Looking For As a Senior CRM Analyst, you will play a key role in informing our CRM strategy and ensuring data-driven decisions. You will serve as an analytical partner for the CRM team, transforming complex data into actionable strategies and influencing the direction of our customer communications. Key responsibilities: - Informing CRM Strategy: Act as the key analytical owner for customer segments. You will conduct advanced, in-depth analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV to influence the strategic direction of our CRM campaigns. - Analyzing Customer Journey Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity. You will provide data-driven recommendations to CRM Managers to help them optimize onboarding, retention, and pre-churn journeys. - Leading Experimentation Analysis: Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests. You will own the analytical lifecycle from hypothesis validation and statistical design to post-test analysis, delivering clear insights on what drives user behavior. - Advanced Analytics Reporting: Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights. Youll conduct complex root-cause analyses on performance trends, presenting your findings and recommendations to both technical and senior-level stakeholders. - Project Leadership Mentorship: Lead complex analytical projects with manageable risks and resource requirements. Serve as a valuable support resource for colleagues, mentoring junior analysts and explaining complex concepts to the team. Required skills: - 5+ years of experience in a CRM, Marketing, or Product Analyst role. - Advanced SQL skills, including complex joins, subqueries, and analytical functions (e.g., window functions). - Advanced knowledge of A/B testing, including experimental design and statistical analysis. - Advanced proficiency with data visualization tools, eg, Tableau. - Experience with Cohort Analysis and a deep understanding of the customer behavioral lifecycle. - Experience with subscription-based monetization. - Intermediate knowledge of Python. - Proven ability to work independently with limited supervision on problems of diverse and complex scope. - Excellent communication skills, capable of explaining complex concepts to both technical and non-technical stakeholders to build consensus. Nice to have: - Knowledge of marketing attribution models and/or tools. - Experience with offers, vouchers, or other loyalty/incentivization strategies. Candidate journey: Recruiter call Technical conversation Meet the hiring manager BC task Meet the leadership team Why Youll Love Being Part of Welltech: - Grow Together: Join a culture that champions both personal and professional growth. Here, youll thrive as we learn, evolve, and succeed together. - Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. - Results-Driven: Were all about achieving meaningful outcomes. Its not just about the effort, but the difference we make every day. - We Are Well-Makers: Be part of a movement thats creating a healthier, happier world. Together, we make well-being a reality SQL, Tableau
