Marketing Lead

Job Description:
Rakuten TV is a leading streaming platform, available in 42 countries of Europe, which offers premium Hollywood and local content across various types of access: Transactional Video-on-demand (ie buy or rent movies), AVOD (advertising-based on-demand content) or FAST (linear free TV channels with ads). Rakuten TV forms part of Rakuten Group one of the worlds’ leading internet services companies, offering a wide variety of services for consumers and businesses, with a focus on e-commerce, fintech and digital content.

Key Responsibilities:
- Stakeholder Management:
- Collaborate closely with a diverse sales team to understand their needs and provide marketing support to drive sales growth.- Manage relationships with external vendors to meet all needs.- Marketing Operations-
- Support on coordination and execution of events across EU5 (travel to events required) including sponsorship packages, logistics and pre/post-event communications.- Create/source/translate compelling content (presentations, case studies, blog posts, white papers, etc.) to drive messaging at events and in marketing campaigns- Work alongside Product Marketing to support sales enablement and engagement initiatives- Market Research & Analysis:
- Monitor industry trends and competitor activities to identify opportunities and inform marketing strategies.- Conduct market research to understand the needs and preferences of advertisers in the EU5 region.- Campaign Performance analysis- Analyse marketing campaign performance, prepare reports for management, and provide recommendations for optimization.- Identify target audiences and develop tailored marketing campaigns to reach them effectively.

Required Skills & Experience:
- Experience: Demonstrable knowledge of marketing best practices and multiple marketing channel execution- Industry knowledge: Clear understanding of the video advertising landscape, including programmatic advertising, ad tech, and digital marketing trends.- Organisational Skills: Experience in planning and managing events, both hosted and external.- Communication Skills: Content creation and writing skills

Desired Skills & Experience:
- Fluency in English is essential. Fluency in another EU5 language (German, French, Spanish, or Italian) is a strong advantage.- B2B Content creation experience (case studies, white papers, blog posts, presentations)- Proficiency in marketing automation and CRM systems (e.g., Salesforce).- Experience working in a fast-paced, high-growth environment

Personal Attributes:
- Excellent communication, interpersonal, and presentation skills.- Highly-motivated and results-oriented- Strong team player with a collaborative approach- Adaptable and able to thrive in a dynamic environment

Some good reasons to apply:
- Join a leading global tech company.- Flexible work: hybrid model, flexible hours and Friday afternoon off- Fast-track your career in a high-growth environment.- Interesting training resources & free language classes.- Enjoy a great work atmosphere, team activities & offsites.- Modern, sustainable offices near Barcelona beach. Wellbeing focused.- Access wellbeing & mental health platforms.- Free coffee, juice & lunch allowance in the office.- Work with a diverse team of 24+ nationalities- Flexible Remuneration: medical insurance or extra funds for meals/commuting/childcare.- Access to Urban Sports

Rakuten Shugi principles:
Rakuten Group has an unswerving commitment to building an egalitarian society by empowering individuals and companies to be successful in business and in life. We expect “Rakutenians” to model these 5 “Shugi” Principles of Success:
- Always improve, always advance. With enough determination and effort, you can achieve anything.- Be passionately professional. Be determined to be the best.- Hypothesize - Practice - Validate - Shikumika. Success in business depends on making and executing concrete specific action plans.- Maximize Customer Satisfaction. The greatest satisfaction in a service industry is to see our customers smile.- Speed Speed Speed Always be conscious of time. Take charge, set clear goals, and engage yourself and your team.

Our D&I mission:
Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless gender, age, sexual orientation, race, religion, culture, nationality, disability, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. To continue to provide innovative services, we strive to respect the uniqueness and values of every one of our Rakutenians, located all around the world, and to create environments where they are able to demonstrate their full potential.

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