Senior Manager, Account Based Marketing

**Make an impact with NTT DATA**
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it’s a place where you can grow, belong and thrive.

**Key Responsibilities**:

- ** Program Strategy & Execution**- Design, implement, and oversee strategic 1:1 ABM and 1:Few industry programs aligned with regional and country business priorities.
- Collaborate with country marketing, campaign CoE, and global ABM/industry teams to ensure alignment of objectives, client needs, and execution.
- Actively manage a selection of high-priority accounts and industry programs to model best practice delivery.
- ** Governance & Operating Model**- Lead the continuous evolution of the regional operating model, improving governance, scalability, and time-to-impact.
- Establish clear visibility of plans and impact across regional and country programs.
- ** Performance & Measurement**- Define and monitor measurable objectives linked to global marketing KPIs, capturing program impact on relationship, reputation, and revenue.
- Own the regional ABM pipeline target, ensuring effective tagging and reporting of marketing-impacted pipeline.
- Share insights and feedback to refine global and regional strategies, ensuring data-driven improvement.
- ** Collaboration & Communication**- Build strong alignment with business leadership, account teams, and country marketers to ensure program relevance and adoption.
- Serve as the primary liaison between global industry teams and regional/country industry marketers, ensuring the right accounts are included in programs and countries are effectively opted in.
- Communicate regional results, best practices, and recommendations to senior stakeholders and global teams.
- ** Content, Best Practice & Knowledge Sharing**- Identify opportunities to reuse content, assets, and strategies to accelerate program execution and improve ROI.
- Support global campaigns and brand initiatives by tailoring content and tactics for industry and account contexts.
- ** Team Leadership & Development**- Lead and develop the European ABM & industry marketing team, ensuring clarity of roles, delivery excellence, and professional growth.
- Provide coaching, feedback, and career development opportunities while fostering a collaborative, high-performance culture.
- Represent team feedback internally, ensuring effective two-way communication with senior stakeholders.
- ** Budget & Resource Management**- Manage regional budgets for ABM and industry marketing, ensuring accurate forecasting, contract compliance, and ROI measurement.
- Oversee third-party services, ensuring procurement processes are followed and investments deliver measurable business outcomes

**Knowledge and Attributes**:

- ** Strategic & Commercial Acumen**- Deep understanding of NTT DATA’s business model, client industries, and drivers of account growth.
- Ability to balance strategic oversight with hands-on delivery, ensuring tangible business outcomes.
- ** Leadership & Collaboration**- Strong leadership skills with experience managing, developing, and motivating teams.
- Approaches new challenges with curiosity and resilience, leveraging strong problem-solving skills and adapting strategies to thrive in evolving and complex environment
- Highly collaborative, fostering partnerships across global, regional, and country teams, as well as with business leaders and sales.
- Skilled at managing through influence in a complex matrix organization.
- ** Communication & Influence**- Excellent communicator, both written and verbal, with the ability to engage and influence senior stakeholders, including country leadership.
- Confident in presenting methodologies, program impact, and recommendations to diverse audiences.
- ** Execution & Results Orientation**- Strong program management skills with the ability to prioritize, manage multiple initiatives, and consistently deliver measurable results.
- Comfortable with ambiguity and able to adapt quickly to evolving business needs.
- ** Cultural Intelligence**- Experience working across multiple geographies, with sensitivity to cultural differences and ability to adapt approaches accordingly.
- ** Personal Qualities**- Empathetic leader and active listener who builds trust and credibility.
- Resilient, proactive, and action-oriented, with a passion for client-centric marketing innovation.

**Academic Qualifications and Certifications**:

- Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
- ABM certifications or industry-recognized marketing accreditations desirable.
- Continuous learner with evidence of professional development in digital marketing, client engagement, business development or industry marketing.

**Required experience**:

- Minimum 7-10 years of experience in B2B mar