Account Based Marketing Specialist

hace 7 días

Madrid, Madrid, España Once For All A tiempo completo
About Us

Nalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital business information. We specialize in coordinating activities between contractors and their suppliers, minimizing costs, time, and risks, while fostering transparent and effective business relationships.

We are a dynamic, forward-thinking company committed to building an inclusive workplace where talent thrives. At Nalanda, we believe that the development of people drives organizational success. Join us as we continue to build a culture of growth, inclusivity, and excellence.

We are also part of Once For All, an international group with a presence in the UK, France, Latin America, and more than 1,000 people working on digital solutions for supply chain management and regulatory compliance.

Role Summary

Develop, execute, and optimize Account Based Marketing strategies targeting high-value accounts to increase penetration, generate qualified opportunities, and accelerate the sales cycle in close partnership with the sales team.

Key responsibilities

ABM Strategy

  • Design ABM programs 1:1, 1:few, and 1:many based on account tiering.
  • Map key stakeholders within target accounts and develop customized journeys.
  • Create tailored messaging, content, and value propositions for specific industries and roles.

Campaign Execution

  • Build and manage personalized, multi-channel campaigns including email, paid media, social selling, events, webinars, and direct mail.
  • Coordinate the development of personalized landing pages or microsites for key accounts.
  • Develop sales activation materials such as pitch decks, templates, scripts, and battlecards.

Commercial Alignment

  • Partner with sales to prioritize target accounts, identify needs, and track intent signals.
  • Align ABM metrics with commercial goals such as engagement, influenced pipeline, and deal acceleration.

Analytics and Optimization

  • Define KPIs and dashboards to measure program impact at account and cluster level.
  • Analyze intent data, web behavior, and campaign performance.
  • Recommend and implement improvements based on insights.
Requirements

Must-haves

  • 3–5 years of experience in B2B marketing, ideally in SaaS or complex sales environments.
  • Hands-on experience with Account Based Marketing programs.
  • Strong knowledge of marketing automation and ABM platforms (Marketo, Salesforce, HubSpot, Demandbase, 6sense, Terminus, or similar).
  • Ability to collaborate closely with sales teams.
  • Excellent writing, communication, and storytelling skills.
  • Analytical mindset with strong focus on metrics and optimization.

Nice to have

  • Experience in EHS, PRL, CAE, industrial, construction, or energy sectors.
  • Familiarity with roles such as Health & Safety Directors or Operations leaders.
  • Basic design or editing skills (Canva, Figma).
  • Experience with headless CMS platforms and technical content.
What we offer

Flexible working time.

Teleworking.

Intensive working time in summer.

Ticket restaurant.

A dynamic and inclusive workplace with opportunities for growth and development.

The chance to make a significant impact on our organizational culture and talent strategy.

Competitive compensation and benefits package.

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