senior specialist growth marketing emea

hace 7 días

Madrid, Madrid, España Belden Inc. A tiempo completo

SENIOR SPECIALIST GROWTH MARKETING EMEA

  • Place: Belgium, Netherlands, France, Italy, Spain
  • Type: Full-time, hybrid or remote
  • Level: Medior

The Senior Specialist, Growth Marketing EMEA is responsible for developing, executing, and optimizing regional, data-driven marketing campaigns that drive funnel growth by building awareness, influencing buying decisions, and generating qualified leads that contribute directly to the sales pipeline. Reporting to the Senior Manager, Growth Marketing EMEA, this role collaborates with internal and external stakeholders to accelerate business growth and deliver measurable funnel contribution across key verticals and target accounts.

You will make an impact in the following way:

  • Develop and execute funnel growth marketing strategies to drive awareness, engagement, and conversion across priority accounts and verticals.
  • Identify and prioritize target accounts, designing personalized ABM campaigns that align with sales strategies and deliver measurable funnel contribution.
  • Determine the content needed to support each stage of the buyer journey, ensuring assets are tailored to audience intent and industry best practices.
  • Responsible for the development of regional-specific material to support demand generation.
  • Work with cross-functional and cross-regional teams to ensure campaigns are executed effectively and maintain consistency in branding, messaging, and processes.
  • Analyze audience behavior and funnel performance, collaborating with sales to act on buyer intent. Establish and maintain structured processes for campaign testing, reporting, and continuous ROI improvement.

What you will bring:

  • Education:
    Bachelor's degree or higher in Marketing, Business, or a related field.
  • Experience
    : 5+ years of experience in B2B marketing, with a focus on growth, demand generation and Account Based Marketing (ABM).
  • Technical Skills:
    Proficiency with digital and automation tools such as ABM platforms, Salesforce, Account Engagement (Pardot), and Microsoft Office.
  • Abilities:
    Excellent communication, analytical, and collaboration skills; capable of working across teams and managing multiple priorities.
  • Mindset:
    Creative and data-driven, with a results-oriented approach and a passion for testing, learning, and continuous improvement.

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