Sports Strategy Analyst

**ABOUT THE ROLE**

In the highly competitive world of sports, it's critical to use effective marketing strategies to

communicate offerings to a diverse audiences and communities. Nielsen Sports provides

essential services to clients, helping them to measure, analyse, and interpret the

effectiveness of their investments, and to make sound strategic decisions.

As part of the International Consulting group at Nielsen Sports, you will be working closely

with many of the world’s largest sports and entertainment rights holders, brands, agencies,

and broadcasters across the globe, helping them find right answers to any commercial

challenges.

Our projects are wide and varied, spanning commercial strategy, rights package creation

and go-to-market strategies, event impact analysis, sponsorship evaluation and ROI

modelling and broadcast rights valuation.

In addition to your analytical skills, you will have excellent problem definition, strategic planning

and story lining skills and be able to turn your analysis results into compelling stories that

deliver meaningful insights and added value to our clients.

The role will be based in Barcelona; we encourage everyone to work from there to learn from

and connect with colleagues. However, we have adopted a flexible working approach and

therefore the opportunity to work in a hybrid mode is available for those wanting to do so.

**GENERAL SKILLS/COMPETENCY**

Key skills and competencies for this role include having an analytical mindset, identifying

client needs, being knowledgeable in media and sponsorship, good time management and

prioritization skills, and excellent communication skills to present recommendations to

different audiences. You will also need to maintain an internal and external network, coordinate

ongoing client projects, and continually expand your knowledge of client business issues and

needs, Nielsen Sports solutions, and the media and advertising industry.

Furthermore, you should be digitally literate, and a driver of automation and scalable

business processes to improve efficiency and effectiveness. With your help, we can support

our clients in achieving their business growth goals and deliver high-quality services that

exceed their expectations.

**SPECIFIC SKILLS & EXPERIENCE REQUIRED**:

- Fluency in Spanish and English (written and spoken)
- 2 years’ experience as a strategy and/or management consultant at a top consulting firm or a top entity operating in the sport industry, delivering client analytical projects, using project management platforms and managing diverse stakeholders
- Proficiency in Microsoft Office skills, particularly Powerpoint and Excel. Good competence using Business Intelligence tools/platforms, such as PowerBI is a bonus
- Good grounding in custom research principles, methodologies, statistical techniques.
- Experienced in using SPSS files and/or Q Research software or similar platforms for manipulating disaggregated research data
- Familiarity with analytic techniques such as Regression / Segmentation / TURF Analysis / Conjoint Analysis / Max Diff is preferrable
- Previous experience of using Digital Analytics tools such as Radarly, Social Bakers, Crowdtangle, FanPageKarma etc. is preferrable
- Bachelor’s or Master’s degree or equivalent in business administration, sports management, marketing, or related fields
- Strong understanding of the global media and sports ecosystem, how it is measured, and how advertisers, media, platforms and fans interact

**TASKS AND RESPONSIBILITIES**:

- Independently analysing information and presenting to clients with experienced team members. You will be able to analyse data and turn the results into compelling stories that deliver meaningful insights and added value to our clients.
- Work across different types of market research projects including single country /multi country ad hoc / tracking / syndicated.
- Develop an understanding of our client's challenges and needs, and the solutions that help them achieve their business objectives.
- Contribute to create trusted and long-term relationships with defined clients
- Working closely across all Nielsen Sports and external data sources to build compelling bespoke analysis which directly address the key strategic questions of our clients
- Continuously expand your knowledge of our clients, the sports business landscape, and the media and advertising industry to provide the most effective solutions to our clients.
- Contributing to the continuous improvement of our services and products by adopting and implementing automation of our processes and services.

Overall, your role will be essential to ensuring our clients success in the sports industry. You'll have a unique opportunity to use your expertise in strategic marketing and project management to make a significant impact on our client' businesses and contribute to the growth of Nielsen Sports.

Nielsen is committed to hiring and retaining a diverse work