Kellogg´s Brands Senior Marketing Activation

Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

An extremely exciting opportunity has arisen to join our company as a **Kellogg´s Brands Marketing Senior Activation Manager **for IBERIA. We are looking for a likeminded individual to join our team of passionate, proactive, highly motivated, and driven individuals supporting our Iberia business.

Responsible for delivering the Net Sales Value budget and market share for Kellogg´s brands for Iberia as well as delivering fully integrated commercial plans for the brand, in line with category Business Unit strategy and masterplan, working closely with other departments.

**HERE'S A TASTE OF WHAT YOU’LL BE DOING**
- Leading the business planning, portfolio development, activation and innovation launches of the portfolio for Spain and Portugal.
- Accountable for the delivery of fully integrated commercial plans for the brands, in line with category strategy and country needs.
- Accountable for Market Share on assigned brand and countries.
- Net Sales Value budget commitments for assigned brands and countries.
- Responsible for the brand grown, own the P&L, influence in the BB priorities through recommendation about the ATL plan working closely with Central team and being accountable for the total BTL budget including consumer and shoppers’ activities.
- Identify main insight, trends and innovation in order to drive alignment and influence on Category regional strategies and Innovation pipeline for the local needs and white spaces.
- Act as Brand / Portfolio point of contact for the Business Unit. Provide timely and specific input to the central team on category strategy, media plans, Master plan, toolboxes, consumer/shopper insights and future innovations.
- Responsible for the design, development, execution, and implementation for the brand building activities and be focus on post-evaluation and focus on ROI targets and recommendation.
- Lead the execution for the marketing activation plans ensuring best in class executions and on time.
- Identify and own amplification needs of category initiative plans. Build local support plans with the Activation team that ensure we hit our brand and innovation objectives.
- Lead deep understanding of the market category and marketing plans.
- Provide necessary inputs to the internal planning process for assigned brands.
- Influence the central team on local needs and drive awareness on local results/achievements
- Business performance: Conduct the data collection, analysis, reporting and feedback on the effectiveness, tracking business performance and market performance (monthly reviews), making timely recommendations on course correct plans as well as providing gap closing initiatives
- Enable and support the commercial team to drive a winning agenda with retailers for Kellogg’s brands.
- Lead the Brand plans deployment and be involved and present the brand plans for our customers driving engagement and growth.
- Constantly monitor competitors' activities across the market bringing the outside into the organization.

**YOUR RECIPE FOR SUCCESS**

As well as a hunger to learn and succeed in the role, to be considered for this position you must be able to meet the following requirements:

- Bachelor’s degree in Business Administration/Economics. Master's degree or specialization in Marketing highly desirable.
- The job holder must be bilingual and able to communicate effectively in Spanish and English.
- Brand management experience, familiarity with the innovation process, brand development experience to ensure familiarity with brand equity tools, communications, 8+ years exp. in FMCG sector.
- Experience in the brand management tools such as IRI/NIELSEN, consumer data in terms of penetration/frequency, deep understanding about the total P&L and financial acumen.
- Forecasting and Learning: Disciplined approach to all activities that involves setting goals, predicting outcomes, tracking performance and drawing on learnings for the future.
- Marketing Mix Management: Allocating resources to each element across the mix consistent with brand objectives and strategies, marketplace demands, and Kellogg financial requirements.
- Leadership: ability to lead cross-functional teams at a manager level, ability to influence across organizational boundaries and partner effectively with the Central Marketing Brand team RGM, Sales, Supply and external agencies. Coaching and managing his/her team of 1 direct report making Kellogg´s a great place to work and build a strong team.
- High drive for results and owner's mindset, courage

Growing and nurturing the world starts with our employees, which is why our tailor-made career growth programmes are just what you need to set yourself for success.

With our extensive benefits package including flexible working, which enables you to take control of your