Head of Marketing

**Description**

**JOB SUMMARY**:
The Head of Marketing consistently works towards outstanding performance across all professional standards working towards successful outcomes and the efficient and effective administrative operations helping Laude San Pedro School to become the first choice in our local market's Schools of Choice. To work as part of the administrative team, providing a friendly and welcoming service to students, staff, families and visitors in a manner that truly reflects the values of our school. The post holder is expected to be able to prioritise tasks and to manage their workload with a minimum of supervision to ensure marketing strategies, protocols and procedures, maximise retention of students, drive enrolment growth, build a credible positive public image, and strengthen the Laude San Pedro School and ISP brands across Spain.

The school's pursuit of excellence begins at our front gates and this role should actively seek to ensure an outstanding public perception of our operations and provision.

**KEY RESPONSIBILITIES**:

- ** Corporate Identity**:

- Drive the development of a brand architecture and establish the framework which school should operate within, through the creation of a clearly defined corporate identity and brand playbook.
- Be the guardian of our brand ensuring it is properly and consistently used across all channels across our school.
- Support the school in the development and consistent use of its stories and promises.
- Serve as community manager, guiding and supporting the school in the development of stories to share in social media, as to ensure our corporate identity is maintained and promotional efforts maximised.
- Creation and execution of the Marketing plan for the school.
- Work hand in hand with the admissions department to create strategies to attract and retain students.
- Design and Creation of all document templates, marketing collateral and Informative posters.
- Market Research and Analysis.
- Developing, updating, and managing the website, including the school social media sites on a regular basis with postings and imagery.
- Build and maintain partnerships with local business and relocation agencies as part of student's recruitment activities.
- The above details are not exhaustive and the postholder may be required to undertake tasks, roles and responsibilities as may reasonably be assigned to him/her by the Leadership Team.
- ** External and internal events**:

- Lead participation and planning in all school events to prospective and current families and students.
- Develop promotional materials and coordinate all communications activities related to such events, press releases, etc.
- ** ISP Student activities & events promotion**:

- Support and promote communication to drive active participation of students and families in ISPwide student activities and events. e.g. ILOS.
- Create periodical newsletters and bulletins for staff and families including termly magazines and yearbooks.
- Attending/Documenting/Photographing of important events school communications which can be used for marketing purposes.
- ** Other**:
- Reports to the Central Office in all matters of marketing and actively seeks support from the regional staff to advise and guide as well as provide resources and ISP collateral.
- General Administrative Support to the needs of the school.
- Provide the head of school with fortnightly progress on marketing.
- Support the Academic Heads for Student Events.
- Hold PR events with key stakeholder groups.
- Provide a marketing veneer to any activity that is parent facing.
- Support the IFL (International Friends of Laude).
- Work closely alongside the Head of Admissions.
- Maintain the school calendars up to date for all stakeholders.

**ISP Leadership Competencies**:
The postholder will consistently demonstrate and role-model the ISP Leadership Competencies in all that they do.
- ** Collaboration. **Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
- ** Learning & Getting Better. **Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
- ** Innovation Leadership. **Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
- ** Outcome driven. **Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
- ** Resilience. **Can deal with setbacks and challenges calmly and effectively.
- ** Community Focus. **Is committed to meeting and exceeding the needs and expectations of our students and their families.
- ** Integrity & Ethical Management. **Has the ability to work et