CRM Operations

**Who Are We?** Welcome to **Welltech**—where health meets innovation As a global leader in **Health & Fitness industry**, we’ve crossed over **220 million installs** with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over **700+ passionate professionals with a presence across 5 hubs**. **Why Welltech?** Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. **What We're Looking For** We’re looking for an experienced **CRM Operations & MarTech Enablement Lead** to join our **Customer Engagement & Retention** team. In this role, you’ll ensure our CRM and marketing technology stack delivers reliable data, seamless integrations, and world-class campaign execution across our three apps. **Key Responsibilities**: - Own CRM data operations, governance, and integrations to power lifecycle campaigns across apps and channels. - Partner with MarTech teams to vet vendors and evaluate solutions, with Customer Engagement & Retention being the key business owners. - Collaborate with Data Engineering and Analytics to ensure accurate data flows, event tracking, and segmentation capabilities. - Monitoring inbox placement, sender reputation, and engagement signals. - Managing dedicated and shared IPs, including IP warm-up and reputation monitoring. - Establishing clear separation of marketing and transactional sending domains to protect reputation and ensure reliability. - Implementing best practices in list hygiene, frequency management, and consent handling. - Ensuring authentication protocols (SPF, DKIM, DMARC) are correctly implemented and monitored. - Working with vendors and ESPs to conduct regular deliverability audits. - Enable lifecycle teams with tools, workflows, and templates that improve speed, reliability, and personalization. - Define and monitor KPIs for campaign effectiveness, data quality, deliverability, and operational efficiency. - Lead CRM/MarTech change management projects, including integrations, migrations, and rollouts. **The ideal profile**: - 8+ years in CRM operations, MarTech, or lifecycle marketing roles in digital product or app-based businesses. - Hands on expertise with a range of CRM/marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud, HubSpot). - Proven experience working across large-scale and niche MarTech solutions. - Strong technical foundation (SQL, APIs, data warehouse integrations, ETL processes). Deep understanding of data governance, privacy, compliance (GDPR/CCPA) - Demonstrated experience owning deliverability strategy, including IP management and domain separation, with measurable improvements in inbox placement. - Excellent stakeholder management, cross-functional collaboration, and project leadership skills. **Process**: Recruiter call -> Meet a team member -> Skills assessment-> Meet the Leadership team **Why You’ll Love Being Part of Welltech**: - ** Grow Together**: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. - ** Lead by Example**: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. - ** Results-Driven**: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. - ** We Are Well-Makers**: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality **Check out some of our products