CRM Operations Manager

hace 2 días

Barcelona, España IGaming Hunt A tiempo completo

We are looking for CRM Operations Manager to join a fast-paced marketing environment and take ownership of CRM execution across global B2B and B2C brands. This position focuses on building scalable, data-driven customer engagement journeys using leading CRM platforms and real-time event tracking systems. The role is based in Valencia, Spain (relocation is supported by the company). Responsibilities: Execute and continuously optimize lifecycle journeys, one-off campaigns, and automated flows via email, SMS, and push channels Monitor Kafka event data using Coralogix to detect and resolve data flow issues impacting CRM campaigns Build and maintain dynamic audience segments to enable highly personalized communication Collaborate with CRM, Product, and Data teams to align infrastructure, logic, and delivery Own QA, error monitoring, and platform testing to ensure flawless execution Support configuration of promotional logic and bonus mechanics based on deposit size, expiration, and wagering criteria Conduct regular audits of campaigns to ensure high deliverability, performance, and relevance Maintain an organized template and snippet library to streamline campaign creation Troubleshoot journey errors and collaborate with senior team members on resolution Contribute to performance tracking, A/B test reporting, and campaign analysis Requirements: 2–5 years of experience in CRM, marketing operations, or retention, preferably in iGaming / gambling industry Hands-on experience with CRM platforms such as Symplify, Optimove, , or similar tools Solid understanding of customer lifecycle marketing, segmentation strategies, and personalization Comfortable working with data tools—knowledge of Power BI, Postman, or Coralogix is a plus Meticulous attention to detail and a structured, organized approach to operational tasks Proactive and eager to work with complex systems, always looking for ways to improve workflows Strong communication and time management skills with the ability to manage multiple priorities effectively Upper-intermediate level of proficiency in English What's in it for you: Opportunity to work on global CRM programs with real customer impact Comprehensive relocation package (in case of relocation to Valencia) Paid annual leave & sick leave Collaborative work environment with cross-functional exposure Room for growth in both technical and strategic CRM expertise Flexible work structure with the ability to contribute to high-performing engagement teams Be at the center of a fast-evolving CRM tech stack and marketing automation ecosystem

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