Lead Data Analyst

**Who We Are**

Let's have fun shaping your future

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We're the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe. We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you're from, you're welcome here. Join us for a future where making games is as thrilling as playing them

**Position Overview**

We are looking to welcome yet another brilliant **Lead** **Marketing Data Analyst** into our Marketing Analytics team.

As a Lead Data Analyst, you'll be responsible for designing and driving high-impact analytics solutions—from developing advanced statistical frameworks to evaluate marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you'll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint's and Zynga's dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently.

**What You'll Do**
- Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation.
- Mentor junior analysts and help shape the analytics team's culture and processes.Work with the Marketing and user Acquisition teams to provide insights into user behavior and answer key business questions.
- Visualize and communicate the results of your data analysis to senior stakeholders, making data driven recommendations that support key decisions.

**Requirements**:

- Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization.
- Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis.
- Strong business acumen and domain knowledge in user acquisition, product marketing, and privacy frameworks like ATT
- Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau.
- Strong communication skills — you can explain complex data in simple, actionable terms
- A fast learner, highly meticulous and proactive individual.
- A team player, you establish effective relationships to work with others for the win.
- A genuine interest in people management and leadership development.
- 3+ years of work experience in data science or analytics roles.
- BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred.

**What's in it for you as a Socialpointer?**
- Hybrid working model from home and office. What does this mean? You need to live within commuting distance of our Barcelona office to attend important meetings and events.
- Relocation support to help you move to Barcelona, if you're not already here.
- An impressive 25 days of annual leave, not including public holidays.
- An additional 5 days of annual leave during Christmas.
- Full Catering for Breakfast and lunch at the office
- Private medical insurance for you and your family to keep your health bar full.
- Choose from the latest iOS or Android device upon joining (phone or tablet).
- Free language lessons in English and Spanish.
- Spotify Premium to add a special soundtrack to your adventure.
- Legendary social events and parties to let off some steam.
- Personal development is key for us: enjoy a significant budget to enhance your skills and knowledge, providing real growth opportunities

**What We Offer You**:
Coming to work in the office? Don't worry - we have you covered. Check out some of our onsite benefits:

- Gym Facilities: Want to stay in shape? We have state-of-the-art gym facilities so you can level up your build stats.
- New Office: Enjoy our brand-new office, complete with top-tier amenities, including a professional barista and delicious breakfast options.
- Onsite Physiotherapist: Book an appointment with our onsite physiotherapist for any aches and pains.
- Onsite Hairdressers: Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk).

**Diversity & Conclusion Statement