Content Editor to H&m Omni Sales Team Region South

Company Description**
Do you want to join H&M on a journey, changing the way we define a seamless customer experience?** **If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni**

In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business.

**Job Description**:
On this journey we´re all working together to create the best omni customer offer for our customers and as a Content Editor you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Key responsibilities include**:
Content Creation
- Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities
- Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practiceContent Coordination
- Brief & coordinate with Regional Production Hub team so they can execute translations, versioning and publishing of local content
- Point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created content
- Coordinate with the Global Media team to ensure that the latest guidelines and templates are used

Analysis & Follow Up
Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format
- Share content insights & learnings with local, regional and global teams (quarterly creative reviews)

Customer Targeting
- Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way
- Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs

**Qualifications**:
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

Besides your personality we see that:
Education
- Marketing or Creative copy/Design degree - if not, at least 3 years of working experience in content editor roles in agency or client side (preferably within fashion)

**Skills**:

- High level of English and strong in 1 or more of our local languages (French, Spanish, Catalan, Flemish, Italian, Portuguese, Turkish), both spoken and written
- Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
Good knowledge of working in creative tools and MS Office package
- Structured, organized and efficient
- Good analytical ability and insights driven

Experience
- Content editor / creation experience from fashion retail and/or creative agency
- At least 3 years of working experience in above areas
- Have experience from writing copy and creation of content stories for digital channels
- Have experience from coordinating with many stakeholders and teams

Additional Information