Owned Media Channel Planner to H&m Customer

Company Description
**Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer **value, a strong brand and digital growth. Then join us and take part in changing the way we work omni.**

In line with our Faster forward strategy, H&M is on a journey to becoming a truly customer-focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed, and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at the center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our Omni customer experience and put Omni at the core of our business

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership - on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.

While taking a role of Owned Media Channels Planner, you would be a part of region south driving your customer segment in one of the two market sales clusters of countries: Spain, Italy and Portugal or France Belgium, Luxemburg, and Turkey.

**Job Description**:
On this journey we´re all working together to create the best omni customer offer for our customers and as an Owned Media Planner you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Key responsibilities include**:

- Understanding the need for customer digital owned channel communication, the differences within your markets of your market sales cluster, and its competitors.
- Together with the digital specialist Set the Owned Media channel strategy and goals together for all Customer segments based on customer insights, commercial patterns, beliefs, sales results, brand opportunities, and previous learnings.
- Create an effective media planning and execution of our Newsletter and push notification channel to increase customer value, sales, and brand value. You will work with different systems to implement the Owned Media Channels plan. such as Jira.
- Follow up of your media plan to detect learnings and actionable insights applicable for future strategies.
- Having a test & learn approach using A/B testing to fuel insights.
- Collaborate cross functionally, with roles such as E-commerce, SEO responsible, communications department, to detect brand and sales growth potentials.
- Coordinate with key stakeholders within the region to be aligned with the regional communication plan and create one brand toward the customer.

**Qualifications**:
Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything that you’ve got.

Besides your personality we see that you have:

- A university degree preferably in Marketing, Communication or Business
- Digital media & E-commerce expertise
- Project Management
- Analytical Skills
- Test & Learn mindset
- You are results oriented
- at least 5 years of experience in similar roles
- perceived as structured and influencing person with passion for communication
- Fluent in English

Additional Information