Channel Marketing Manager

hace 1 semana


En remoto, España Meta A tiempo completo

**Channel Marketing Manager Responsibilities**:

- Build, manage, measure and refine marketing strategies/programs/campaigns, driving strong impact and results across the sales funnel for the B2B Commercial Sales team.
- Oversee and manage budgets for all deliverables through strategic forecasting and monitoring of all expenditures.
- Develop detailed analysis, plans, milestones, deliverables and overall status updates for all campaigns and programs.
- Ensure programs, campaigns and leads are appropriately tagged via SFDC to accurately track and report on impact and metrics.
- Communicate impact, challenges, roadblocks and insights effectively and concisely to appropriate audiences and stakeholders.
- Collaborate with cross-functional teams (e.g. Product, PMM, Category, Partnerships, Operations) and represent the needs of the commercial sales team and their customers.
- Evaluate financial program/campaign performance and present ROI analysis to management.
- Perform ongoing research on our strengths and opportunity areas, as well as those of our competitors.
- Manage contractors and 3P vendors (as needed).

**Minimum Qualifications**:

- 7+ years experience marketing enterprise hardware and software through channel partners (resellers, distributors, independent software vendors, and global system integrators) and/or via direct sales teams.
- Track record of designing and implementing successful marketing strategies delivering against brand and sales goals.
- Experience developing, executing and measuring Channel/Partner marketing and go-to-market campaigns and programs.
- Demonstrable experience in project management, marketing communications, content strategy development and/or content/digital marketing.
- Experience developing working relationships and influencing at all levels of management, internally and externally.
- Project and/or program management experience, including multitasking to lead and execute multiple projects in parallel
- Willingness to travel ~30% of the time
- B.A. or B.S. degree

**Preferred Qualifications**:

- MBA


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