Sales Performance Analyst

**Company Description** Who We Are**

Cint is a pioneer in research technology (ResTech). Our customers use Cint platform to post questions and get answers from real people to build business strategies, confidently publish research, accurately measure the impact of digital advertising, and more. The Cint platform is built on a programmatic marketplace, which is the world’s largest, with nearly 300 million respondents in over 150 countries who consent to sharing their opinions, motivations, and behaviours.

**We are feeding the world’s curiosity**

The Sales Performance Analyst is responsible for providing in-depth analysis and reporting on sales performance, contributing to the overall revenue operations strategy. Reporting to the RevOps Manager, Finance & Data this role focuses on analysing sales data, developing performance metrics, and delivering actionable insights that drive revenue growth and operational efficiency.

Key responsibilities include:

- Sales Performance Reporting: Develop and maintain reports and dashboards to track key sales metrics, such as sales performance, quota attainment, pipeline health, win rates, customer health and lead conversion. Provide insights to leadership on trends, opportunities, and areas for improvement.
- Data Analysis & Insights: Analyze large sets of sales data to identify patterns, trends, and correlations that impact sales effectiveness and revenue growth. Present findings and recommendations to sales and revenue operations leadership.
- Sales Forecasting Support: Assist in developing and refining sales forecasts by analysing historical performance, market trends, and pipeline data. Collaborate with the sales and finance teams to ensure forecasts are accurate and aligned with revenue goals.
- KPI Tracking & Optimisation: Monitor and track key performance indicators (KPIs) related to sales effectiveness, customer acquisition, and retention. Help establish benchmarks for performance and recommend strategies to optimise revenue operations.
- CRM & Data Management: Ensure the accuracy and integrity of sales data within the CRM (e.g., Salesforce). Work closely with the sales operations, business technology and data teams to improve data quality, streamline reporting processes, and implement automation where possible.
- Cross-functional Collaboration: Collaborate with marketing, finance, and sales teams to ensure alignment of sales metrics with overall business goals. Provide analytical support for cross-functional initiatives that impact sales performance.
- Ad-hoc Analysis & Reporting: Perform ad-hoc analysis to support specific business needs or strategic initiatives. Develop and present custom reports for sales leadership and the revenue operations team.
- Process Improvement: Identify opportunities to improve sales reporting processes and methodologies. Implement best practices for data analysis, reporting automation, and visualisation to enhance decision-making efficiency.

**Qualifications**
- At least 2 years of experience in sales performance analysis, data analysis, or a related role.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Power BI).
- Familiarity with CRM systems (e.g., Salesforce) and experience working with sales data.
- Ability to interpret complex data sets and translate findings into actionable insights.
- Strong attention to detail and ability to work with large datasets.
- Excellent communication and presentation skills, with the ability to explain data insights to non-technical stakeholders.
- Ability to work cross-functionally and collaborate effectively with different teams.
- Problem-solving mindset and a focus on process optimisation and efficiency.

The Sales Performance Analyst plays a critical role in ensuring that sales performance is thoroughly analysed and reported, providing insights that drive data-driven decision-making and revenue growth. This role will help improve sales effectiveness through robust reporting, accurate forecasting, and process optimisation, supporting the overall revenue operations strategy.
**Additional Information**
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**Our Values**

**Collaboration is our superpower**
- We uncover rich perspectives across the world
- Success happens together
- We deliver across borders.

**Innovation is in our blood**
- We’re pioneers in our industry
- Our curiosity is insatiable
- We bring the best ideas to life.

**We do what we say**
- We’re accountable for our work and actions
- Excellence comes as standard
- We’re open, honest and kind, always.

**We are caring**
- We learn from each other’s experiences
- Stop and listen; every opinion matters
- We embrace diversity, equity and inclusion.

**More About Cint**

In June 2021, Cint acquired Berlin-based GapFish - the world’s largest ISO certified online panel community in the DACH region - and in January 2022, completed the acquisition of US-based Lucid - a programmatic research technology platform that provides acces