Content Manager

**IESE’s Learning Innovation Unit (LIU)**
- LIU’s mission is to support IESE in providing innovative world-class business education globally. We work across contexts (online, blended, face-to-face, hybrid), modes (synchronous and asynchronous), and program types (degree and non-degree).
- Constantly watching new learning trends and technologies and guided by how the future of learning could look like, LIU offers advisory and development services based on its knowledge and expertise.
- LIU spearheads innovation efforts together with faculty members, staff, customers, and partners with the main ambition of having the maximum impact on participants and organizations.
- We aim to (co-)create a sophisticated and comprehensive portfolio of academically rigorous and impactful learning solutions (methods, tools, approaches, infrastructure, materials, etc.) that will benefit IESE’s global participants and stakeholders.

**The Lifelong Learning Initiative (IESE 3L or I3L)**

The 3L Initiative which is part of the Strategic Roadmap 23-25 sits under the roof of the Learning Innovation Unit.
- The initiative’s primary role is it to build new capabilities to prepare for and address important changes in the executive education field, e.g. the shorter half-life of skills, longer lived lives, post-pandemic behavioral changes in hybrid work and learning, emerging incumbents offering novel value propositions and delivery models.
- In order to deliver on this promise the team around the 3L initiative is working to ideate new concepts, test prototypes with existing and new target groups and build important capabilities within the team and throughout the organisation.
- The undertaking is proud to count a strategic mandate with direct supervision of the I3L steering committee comprised of executive committee members, key faculty and key staff members, supporting the initiative with financial and organizational elements.

For: 3L Content Manager

As an 3L content manager, you will be instrumental in creating and sustaining vibrant learning communities both online and offline. This role involves developing a knowledge network that connects learners with industry and (academic) experts to foster valuable interactions and insights. You'll craft personalized, engaging content and communications, tailored to individual user preferences and designed to facilitate knowledge sharing and professional growth. Leveraging emerging technologies, particularly AI, you will enhance efficiency and stay ahead of digital trends, while continuously evaluating and improving the performance of content and network engagement to align with lifelong learning objectives together with the product manager.

**Key Responsibilities**:

- ** Network** Building**: Cultivate online and offline learning communities, creating engaging content that stimulates active participation and fosters a vibrant educational ecosystem.
- **Knowledge Network Development**: Build a knowledge network based on diagnostic, assessment and contribution insights and facilitate highly relevant and valuable connections among learners, industry experts, and academic professionals. Work closely with the product manager to drive value capture from the network.
- **Content Creation**: Develop compelling and accessible network & community contents that resonates with an executive audience in line and individual interests and motives. Furthermore, creating opportunities for knowledge exchange, collaboration, and the co-creation of content, thereby enhancing the learning experience and fostering professional growth.
- **Content Curation**: Source a diverse mix of contents from internal and external sources (newspapers, newsletters, company announcements, and others) to increase user engagement and stickiness and build curation principles and mechanisms that comply with lifelong learning principles (personalization mostly).
- **Content & Network Performance**:Measure and improve community & network and content performance indicators.
- **Professional Experience**:5 years working as content manager or directly related fields and similar tasks and responsibilities.
- **Educational Background**: A degree in Communications, Journalism, Philology, Marketing, or a related field is preferred. Advanced degrees may be advantageous.
- **Community Engagement Skills**: Ability to build and maintain active learning communities, both virtual and physical, with a knack for fostering participation and dialogue, preferably in an executive education or corporate university environment.
- **Industry Knowledge**: Familiarity with the executive education sector and the ability to connect with an executive audience. Understanding of the principles of lifelong learning and (hyper-) personalization.
- **Content Development and Curation**: Experience in creating compelling content that appeals to an executive audience, and the ability to curate a diverse mix of educational materials that align with personalized