Content Manager

**Who Are We?** Welcome to **Welltech**—where health meets innovation As a global leader in **Health & Fitness industry**, we’ve crossed over **220 million installs** with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over **700+ passionate professionals with a presence across 5 hubs**. **Why Welltech?** Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. **What We're Looking For** We’re looking for a proactive, detail-oriented, and user-driven Content Manager to help deliver high quality and impactful in-product content for a next-generation health and wellness mobile app. This role focuses on in-app experiences — including video classes, written guidance, recipes, and interactive features. As Content Manager, you’ll play a key role in executing and operationalizing the content strategy, managing production workflows, ensuring quality, and using data to drive improvements. You'll collaborate cross-functionally with product, design, and research teams to deliver content that’s engaging, effective, and aligned with our users’ goals. **Key Responsibilities**: - Manage the end-to-end workflow of in-app content initiatives — from planning through to launch across multimedia formats (video, audio, text, interactive), ensuring timely delivery and consistent quality. - Maintain and enforce editorial standards and brand guidelines across all content types. - Partner with UX researchers and analysts to incorporate user insights and behavioral data into content decisions and iterations. - Contribute to A/B testing initiatives — helping define testable hypotheses, implement variants, and track performance metrics. - Monitor and report on key content performance indicators (e.g., engagement, retention, completion rates) using relevant dashboards and tools - Identify opportunities to repurpose or adapt in-product content across other channels (e.g., CRM, lifecycle marketing) to extend value and reach. - Proactively identify process improvements and contribute to scaling a high-quality, data-informed content operation. - Stay ahead of market, product, and health/wellness content trends — and actively shape them — to position the brand as a leader in the space. **Required skills** - 5+ years of hands-on experience managing content within a mobile or digital product environment — ideally in wellness, health, fitness, or education. - Proven ability to manage multi-format content projects (video, text, audio, or interactive) from concept to launch. - Strong editorial judgment with a track record of delivering clear, engaging, and user-focused content. - Comfortable working with product, UX, and research teams to align content with user needs and product goals. - Confident using data tools (e.g., Amplitude, Google Analytics, or similar) to monitor performance and guide decisions. - Highly organized and proactive, with excellent communication skills and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. - Fluent in written and spoken English with strong attention to tone, clarity, and accuracy. Recruiter call -> Meet a team member -> Skills assessment-> Meet the Leadership team **Why You’ll Love Being Part of Welltech**: - ** Grow Together**: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. - ** Lead by Example**: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. - ** Results-Driven**: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. - ** We Are Well-Makers**: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality **Check out some of our products** yoga-go.fit